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What's the point of an audit?

Most accounts leak money in predictable ways: poor quality scores, orphaned campaigns, wrong match types, no audience segmentation, or broken tracking. An audit finds those leaks fast and quantifies the impact. Then you decide what to do about it.

What I review in an audit

Bracknell: a high-cost market

You are in the London commuter belt — Google Ads CPCs here are high (London-level competition for clicks). That means even small optimisations (0.1–0.2 quality score improvements, tighter keyword targeting) can save hundreds per month. An audit often pays for itself in the first month.

The audit process

  1. Access setupYou grant me read access to your Google Ads account and Google Analytics (or equivalent).
  2. Deep reviewI spend 6–10 hours digging into structure, data, and performance patterns.
  3. Report & findings callI send you a detailed report highlighting waste, quick wins, and strategic gaps. Then we talk through it.
  4. You own the action planWhether you act on it yourself, hire me, or do nothing — that’s your choice.

Who should audit?

If you’ve been running ads for more than 3 months, an audit almost always finds something. Even well-run accounts drift over time. New accounts benefit from a fresh pair of eyes before spending scales up.

Frequently asked questions

How much does an audit cost?

Depends on account size and complexity. Book a call to discuss your account, and I’ll give you a quote.

Do I have to hire you after the audit?

No. The audit is standalone. I give you the findings, you do what you want with them. Zero obligation.

How long does it take?

Turnaround is typically 2–3 weeks from start to report. If you need it faster, ask — sometimes I can prioritise.

What if I find out I'm fine?

That’s the honest answer sometimes. Audits aren’t sales pitches. If I review your account and it’s genuinely well-structured, I’ll tell you that.

Is an audit useful for Bracknell & Berkshire specifically?

Very much. High CPCs mean competitive keyword auctions and tight budgets. An audit in this market often spots 15–30% efficiency gains, which directly preserves cash.

What happens with my data?

I review it to write the audit report. I don’t use it for anything else, don’t share it, and delete my working files once the report is signed off.

Get an audit started

5-minute call to scope your account and give you a price. Then you decide.

Call 07410 907 104 Request a PPC audit