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When to hire an expert consultant instead of an agency

You already have someone running your ads — maybe in-house, maybe a generalist, maybe a junior they’ve trusted too much. You want a second opinion. You need help deciding if a campaign should exist. You’re spotting waste and don’t know how to fix it. Or you’re scaling and want senior insight before throwing more budget at the problem. That’s consulting, not management.

What I audit and advise on

How strategic consulting works

  1. AuditI spend time in your account, competitor research, and conversation understanding your goals and constraints.
  2. AnalysisI identify quick wins, structural problems, and strategic questions that need answering.
  3. Strategy sessionWe walk through findings, priorities, and your options. I give you a roadmap, not just problems.
  4. Implementation support (optional)You execute; I answer questions. Or I can handle the builds if you prefer.

Why Cambridgeshire businesses call

Crowland’s got a tight business community. Word travels when someone fixes a problem. I get calls from clients across Market Deeping, Spalding, Peterborough, Bourne, Stamford, Wisbech and the whole county who want strategic input without full handover. Ecommerce teams want guidance on paid search scaling. Home services businesses want to know if Google Ads is even worth their budget.

Frequently asked questions

How much does consulting cost?

From £300/month as a starting anchor, but it varies by scope. A one-off audit might be a single fee. Ongoing fractional consulting is different from that. Let’s talk on a call about what you actually need and price it properly.

Will you tell me if my current setup is actually working?

Yes. Honestly. I’ve told plenty of clients their ads are fine and they don’t need management. I’ve told others to pause whole campaigns. My job is to be straight with you.

Can you consult on a campaign while someone else runs the account?

Absolutely. I’ll give you strategic direction and spot-check performance. If implementation needs changes, you either make them or I can do it.

Do you work with small budgets in Crowland?

Yes. If your ad spend is £300–£500/month and you want expert eyes on structure and strategy, we can make that work. The conversation is the same whether you’re spending small or large.

What's the difference between this and a full audit?

A full audit is one-off diagnostic. Consulting is ongoing strategic input — you call when you have questions, I help you think through priorities and problems.

Get strategic clarity on your Google Ads

Talk through your current setup, your goals, and what you're unsure about. We'll figure out if consulting makes sense and what it looks like.

Call 07410 907 104 Book a consultation