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You don't always need someone full-time.

Maybe you have an in-house marketer handling Google Ads but they’re stretched thin. Or you hired an agency but the strategy feels generic. Or you’re about to launch and need someone experienced to sense-check your plan before you spend £50,000 on keywords that won’t convert.

That’s where strategic consulting comes in. I work with businesses in Downham Market and across Norfolk offering fractional oversight, campaign reviews, and second opinions — without the overhead of full management.

When to call a consultant

What makes a good strategic consultant

Not hand-wavy strategy. Actionable strategy. After 12 years in Google Ads and managing over £2M in direct spend, I know what works for ecommerce and home services — the two niches where data speaks loudest. I also know what doesn’t work and where most advice goes wrong. That perspective is what you’re buying.

How it typically works

  1. Initial call30 minutes. You outline your business, goals, budget, and what prompted the inquiry.
  2. Deep reviewI audit your account, check tracking, review competitor data, and identify the big gaps or opportunities.
  3. Strategy sessionWe sit together (video call, or in person if local) and I walk through findings, priorities, and next steps.
  4. Ongoing supportMonthly check-ins, ad hoc advice, or fractional leadership depending on what you’ve booked.

Remote, but local in spirit

King’s Lynn, Wisbech, March, Ely — same county, same needs. Full remote service means I’m available when you need me, whether you’re in Downham Market town centre or anywhere else in Norfolk.

Frequently asked questions

Is this cheaper than full management?

Usually yes, but depends on scope. Fractional advisory might be fewer hours per month. A full audit is a one-off cost. Quote varies by what you actually need — give us a call and we’ll figure out the right package.

Can you help if I'm already working with an agency?

Yes. Sometimes you want an independent view on whether your agency’s strategy is sound. I can also run a tactical audit and brief your team on improvements without replacing them.

What if we're based in King's Lynn or Wisbech, not Downham Market?

Same service. Norfolk is local to me (in terms of work scope, anyway — all remote). I understand the region’s business landscape and can speak that language.

How much does a consultation cost?

Strategic advisory starts from £300/month (minimum term varies). One-off audits and consultations are quoted on a call after I scope the work. Book a call and we’ll talk through cost.

What's the typical engagement length?

Flexible. Some clients want three months of fractional oversight; others book one deep audit and then revisit in six months. No fixed contract — we work on what makes sense for your business.

Can you work with my in-house team or freelancer?

Absolutely. I can mentor your team, review their work, or run side-by-side campaigns so they learn in real time. Knowledge transfer is part of the service if that’s what you want.

Need a second opinion on your Google Ads?

Book a consultation. We'll talk through what's on your mind, scope the work, and I'll give you a clear recommendation on next steps.

Call 07410 907 104 Book a consultation