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What a PPC audit actually is

A PPC audit is a diagnostic. You send me read-only access to your Google Ads account, and I spend time reviewing campaign structure, keywords, bidding, targeting, conversion tracking, and overall strategy. Then I write up a report showing you exactly what’s working, what’s wasting money, and what’s broken. You get actionable recommendations. No fluff, no sales pitch.

What the audit covers

Why audits matter for businesses in Gateshead and beyond

Most businesses don’t realise how much money they waste in Google Ads. It might be keywords with zero conversions that nobody paused. It might be conversion tracking that’s been broken for six months, so nobody knows if anything actually converts. It might be a bidding strategy that made sense two years ago but doesn’t now. An audit finds this stuff. For a business in Gateshead or County Durham, an audit costs a fraction of one month’s wasted ad spend — and it often finds more than that.

Honest findings, every time

Sometimes I audit an account and find it’s actually pretty good. The owner panicked for no reason. I’ll tell you that. Sometimes I find massive waste and wonder how the account didn’t crash months ago. Either way, you get the truth and a clear path forward.

How the audit process works

  1. You request an auditGet in touch and we’ll talk scope — budget size, time in market, goals. I’ll give you a quote.
  2. Grant read-only accessYou add me to your Google Ads account with view-only permissions. I review everything.
  3. I analyse and reportTakes 3–5 working days. I write up findings, gaps, and ranked recommendations.
  4. Debrief call (optional)We can schedule a call to walk through the report and discuss next steps.

Frequently asked questions

How much does a PPC audit cost?

Depends on account size and complexity. For a rough estimate: a small Gateshead business audit might start around £300–500; larger budgets or complex setups cost more. I’ll quote on a call once we discuss your account.

How long does an audit take?

3–5 working days from when I get read-only access to when you get the report. A debrief call is optional.

Does the audit cover my business in Newcastle, or just Gateshead?

I audit the account regardless of where your customers are. If you’re targeting Gateshead, Newcastle, Jarrow, or nationwide, I’ll review the whole strategy.

What happens after I get the report?

That’s up to you. You can implement recommendations yourself, or hire me (or someone else) to execute. An audit is advisory only — no obligation to work together after.

Do I need to give you access to my Google Analytics or website?

Only Google Ads account access (read-only). If your conversion tracking is broken, I’ll spot it in the Ads account and recommend fixes. I won’t ask for anything else.

Is an audit right for my business?

If you’re currently spending on Google Ads and unsure if it’s working, or suspect waste, yes. If you’ve never run ads before, you’d want a strategy call first.

Find out what's working (and what's not) in your Google Ads

Request an audit and we'll diagnose your account. You'll get a clear report, honest assessment, and ranked recommendations. No sales pressure.

Call 07410 907 104 Request a PPC audit