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What a PPC Audit Finds

Most Google Ads accounts have money leaking. Broad match keywords triggering irrelevant searches. Bids too high on low-converting keywords. Conversion tracking that’s partially broken or not set up at all. Ads running to pages that don’t match the intent.

An audit is a forensic review. We pull your account, analyse every campaign and keyword, and tell you exactly where the waste is. Then you decide what to fix and whether to hire us or use the findings yourself.

An Audit Typically Covers

Who Should Get an Audit

If you’ve been running ads for more than a few weeks, an audit is worth it. Especially if:

Your cost per conversion is higher than it used to be. Your account hasn’t been touched in 6+ months. You switched agencies and want to know if the old setup is costing you money. You’re not sure if Google Ads is working at all.

How the Audit Works

  1. Book and scopeRing or email and we agree on what we’re auditing: full account or specific campaigns. Fixed scope, fixed price.
  2. Access and analysisYou give me read-only access. I pull campaign data, keywords, conversions, landing pages, and spend patterns.
  3. Report and callYou get a written report with findings, prioritised fixes, and estimated savings. We do a call to walk through it.
  4. Optional: implementation supportIf you want help implementing fixes, I can quote that separately. Or you can run with it yourself.

No Lock-In

An audit is standalone. You get the findings and recommendations. What you do next is entirely up to you. You can implement changes yourself, hire us to do it, or use the report to brief your agency.

Frequently asked questions

What does a PPC audit cost?

Depends on account size and complexity. I quote on the call based on the scope. Typically a full-account audit runs £300–£600, one-off. No recurring fees unless you hire us for ongoing work.

I'm based in Consett — will you audit my account?

Yes. We work across County Durham, the UK, and beyond. Remote only. Ring or book a call and we can start immediately. Location doesn’t matter for an audit.

What if the audit shows nothing to fix?

That’s fine. Sometimes accounts are already running well. We’ll still give you a report confirming that and recommendations for ongoing optimisation. Honesty over upsell.

Can I see a sample audit report?

Ring me on 07410 907 104 and I’ll walk you through what an audit covers and what you’ll get. Happy to answer questions about the process.

How long does an audit take?

Analysis usually takes 3–5 days depending on account size. You’ll get a written report and a follow-up call to go through findings and answer questions.

Do you guarantee savings?

No. But audits typically uncover 15–30% of wasted spend in most accounts. We’ll quantify where waste is and what fixing it could save. The actual results depend on implementation.

Find Out What's Costing You Money

Ring 07410 907 104 or book a call below. We'll talk through your account, scope the audit, quote it, and get started. No obligation beyond the audit itself.

Call 07410 907 104 Request a PPC audit