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Advisory and Fractional PPC

Not everyone needs full-time managed accounts. Some businesses have an in-house person or an agency but want a second pair of eyes. Others want strategic guidance without day-to-day management. That’s where fractional consulting comes in.

I work as your strategic advisor: reviewing your keyword strategy, auditing campaign structure, testing creative, helping with bid management decisions, and flagging wasted spend. You stay in control. I provide the expertise.

When Fractional Works Best

What a Consultation Looks Like

We start with a call where you walk me through your current setup, goals, and pain points. Then I pull your account data (if you’ve got ads running), do a strategic audit, and come back with findings: what’s working, what’s being wasted, and a prioritised roadmap.

From there, we can work monthly, quarterly, or one-off. Pricing starts from £300/month for fractional work, or I quote bespoke for larger strategic projects.

The Process

  1. Strategy callYou tell me your situation. I listen, ask hard questions, and outline what an audit will cover.
  2. Account auditIf you’ve got live ads, I review campaign structure, keywords, landing pages, conversion tracking, and budget allocation.
  3. Findings and roadmapYou get a written report with priorities: quick wins, structural changes, and longer-term optimisations.
  4. Ongoing supportWe agree on how we work together — monthly check-ins, tactical advice, or hands-on optimisation.

Honest Feedback

Sometimes the audit shows your ads are running well and you don’t need much help — just a quarterly check-in. Sometimes it shows major gaps. Either way, you get the honest take. I’m not trying to upsell; I’m trying to make sure you’re not wasting money.

Frequently asked questions

I'm in Consett but my business is online — does your location matter?

No. I’m fully remote. We can work with any UK business, regardless of where you’re based or where your customers are. Consett, Chester-le-Street, Durham — the approach is the same.

Can you tell me if my current agency is doing a good job?

Yes. Book a consultation and we’ll talk through your account, benchmarks, and what you should expect for your budget. I’ll give you an honest assessment with no agenda to steal the account.

What if I need to take over management temporarily?

That’s fine. We can do fractional where I’m hands-on with strategy and optimisation but you’re still in the driver’s seat. Or if your team needs time, I can go fully hands-on for a month or two.

How much does a consultation cost?

Pricing starts from £300/month for fractional work. For a one-off strategic project or audit, I quote on the call based on what you need. Ring or book a call and we’ll talk it through.

Do you do Google Analytics consulting too?

Only as it relates to Google Ads tracking and conversion measurement. I’m a PPC specialist, not a GA expert. But if your ads tracking is broken, I’ll know about it and I’ll fix it.

Can I hire you for a few hours and then see if I want to continue?

Absolutely. A strategy call is free. If you want a deeper audit, we can do a fixed scope and fix price. Then you decide if ongoing fractional work makes sense.

Ready for an Honest Review?

Ring me on 07410 907 104 or book a consultation below. We'll talk through your current situation, whether fractional consulting makes sense for you, and what the next step looks like.

Call 07410 907 104 Book a consultation