Most businesses waste 20–40% of their ad budget on keywords that don't convert, audiences that don't care, and tracking that doesn't work. A PPC audit finds that waste and tells you how to fix it.
Request a PPC auditYou’re running Google Ads. You might be spending £500/month, or £5,000/month. But are you confident that every pound is working? Most business owners aren’t. They see traffic, see conversions, but they don’t know if they’re leaving money on the table. A proper audit finds: keywords that get clicks but never convert, audiences that look good on paper but deliver nothing, landing pages that kill your ROAS, tracking that’s broken so you don’t see the real picture, competitors bidding on your brand, bid strategies that are outdated. Then I tell you exactly what to fix and why.
Sometimes I find quick wins: pause 10 keywords, save £200/month. Sometimes the issue is bigger: your landing pages don’t convert, so ads were never going to work. Either way, you get a clear, actionable diagnosis.
A PPC audit is a one-off diagnostic. You get a report with findings and recommendations. No obligation to hire me for ongoing management. No upsell. If the audit finds that your ads are working well, I’ll tell you that too. Many Kirkby Lonsdale businesses have solid ad fundamentals but are missing one or two key optimisations. An audit spots those fast.
Price depends on account size and complexity. I quote once I know your setup. No charge until you agree. Book a call to discuss scope and pricing.
No. The audit is a diagnostic. You’ll get recommendations. If you want me to implement them, we can talk about management. But there’s no obligation.
An audit makes even more sense. I can spot structural issues before bad habits set in, and give you a strong launch roadmap.
I specialise in Google Ads Search and Display. YouTube and Bing audits are possible—ask on the call.
Quick wins can show up in weeks. Bigger changes (restructuring campaigns, rewriting creatives) take 6–8 weeks to show full impact. Depends on your traffic volume.
Yes. I’ve audited £500/month accounts and £50,000/month accounts. The principles are the same. Kirkby Lonsdale businesses waste the same percentage, just at different scales.
A quick audit often finds £200–£1,000 a month in easily fixed waste. No obligation, just a clear diagnostic and actionable roadmap.
Call 07410 907 104 Request a PPC audit