PPC Consultant for Alfreton Businesses

What fractional consulting looks like

Maybe you’re running ads yourself and hitting a ceiling. Maybe your current agency won’t return emails. Or maybe you just want a senior set of eyes on strategy before you commit more budget. That’s where advisory fits. I audit your account, identify waste and opportunity, and give you a roadmap — then you choose how much support you want next.

Consulting services

• Account audit — Campaign structure, bid strategy, audience setup, landing pages. Find waste.
• Strategy review — Are you targeting the right customers? Is your copy compelling? What should you test next?
• Tracking diagnosis — Make sure your conversion data is accurate. No accurate data, no good decisions.
• Bidding strategy — Manual vs. automated; cost-per-acquisition targets; how to allocate budget across campaigns.
• Competitive analysis — What are competitors bidding? What are they saying? Where’s the gap?

Typical consulting project

1. Kick-off callYou give me access to your Google Ads account. We talk through goals and pain points.
2. Deep diveI spend 8–12 hours auditing: campaigns, ads, keywords, bids, landing pages, tracking. I take notes.
3. Recommendation callI walk you through findings: what’s working, what’s waste, what’s missing. Top 5–8 priorities.
4. Implementation supportOptional: I help you execute the changes, or you run with the roadmap yourself.

Pricing and scope

Consulting is bespoke. A simple audit might be a one-off. Ongoing fractional work starts from £300/month. Call to discuss your specific needs and I’ll give you a quote.

Why not full-service?

Maybe you like the control. Maybe you don’t want another retainer. Or you’ve got an in-house team and just need senior strategy. All valid. I’ve worked with businesses in Alfreton, Sutton in Ashfield, Kirkby in Ashfield, Heanor and across Derbyshire — and sometimes the best outcome is empowering your team, not replacing them.