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When a second opinion matters

You’ve got Google Ads running in-house, or through a partner, and you’re not sure if you’re optimising correctly. Maybe your ROAS is flat. Maybe you suspect you’re wasting money on the wrong keywords. Or you just want a senior strategist to review your approach and tell you honestly what’s working and what isn’t.

That’s what this service is for. I audit your account, we discuss strategy, and I give you actionable advice—whether that means tweaking your bid strategy, restructuring campaigns, fixing tracking, or even just confirming you’re doing it right already.

What fractional PPC consulting covers

How a typical engagement works

  1. DiscoveryYou brief me on your account, goals, and specific questions. I get access to review.
  2. AuditI spend time in your account, testing, checking structure, reviewing creative, and analysing performance.
  3. Strategy callWe discuss findings, priorities, and what needs to change. I’ll give you specific, actionable recommendations.
  4. Ongoing (optional)Some clients have me on retainer for monthly check-ins. Others do a one-off audit. Your call.

Not a full takeover

You keep control of your account. I’m here to advise, recommend, and help your team execute better. If you want someone else to run your ads entirely, that’s the full management service.

Pricing and scope

I quote based on scope. A quick account review and strategy call runs from £300. More involved work (deep audits, ongoing retainer, team training) gets tailored to what you need. There’s no minimum contract—you only pay for what we actually do.

Frequently asked questions

Can you help if we're in Eastwood or Derbyshire?

Absolutely. Location doesn’t matter—this is entirely advisory, done remote. Geography is irrelevant to good strategy.

What if you find serious problems with our account?

We’ll tell you honestly. Then we discuss options—you can fix it yourself, have your team fix it, or bring me in to manage it directly.

How long does a typical engagement take?

Depends on complexity. A quick review and strategy call is usually 2–3 weeks. A deeper audit might take a month. We’ll agree a timeline upfront.

Do you ever recommend people stick with their current setup?

Yes, all the time. If your account is performing well and your team is solid, I’ll tell you that. I don’t sell work—I solve problems.

What if we want to switch to full management?

We can transition you smoothly. Cost is from £300/month, same as the management service. No additional setup fees.

Can you train our in-house team?

Yes. Strategy calls often include teaching your team how to think about the problem differently. Formal training is quoted separately.

Let's talk strategy

Book a consultation to discuss your account, your challenges, and what kind of advisory makes sense for you.

Call 07410 907 104 Book a consultation