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Why a second opinion matters

Most Google Ads accounts have waste. Not because the agency is bad, but because every account can improve. A fresh audit often finds keyword bloat, bad match types, tracking gaps, or offers that should be split. Sometimes the best move is to pause half your campaigns.

What I do

I advise existing clients who want strategic input without a full takeover. That might mean a quarterly review, a specific campaign audit, a bid strategy overhaul, or fractional hours each month for strategy calls.

If you’re in Axminster or the surrounding area — Honiton, Beaminster, Taunton — or anywhere in the UK, it’s all remote.

Common consulting projects

Honest approach

I’ve worked with 12 years of Google Ads clients. Sometimes the diagnosis is: your ads are fine, spend more. Sometimes it’s: your offer is the problem, not the ads. Sometimes it’s: you don’t need PPC, you need SEO. I tell you the truth, not what you want to hear.

How a typical engagement starts

  1. Call & briefTell me what’s working and what’s not. I ask about margins, conversion tracking, and your current agency setup.
  2. Deep diveI audit your Google Ads account, review settings, and look for quick wins and structural issues.
  3. RecommendationsReport with 3–5 actionable changes, plus a quote for ongoing work if you want it.

Frequently asked questions

Can I hire you part-time?

Yes. That’s fractional consulting — a few hours per month for strategy calls, ad copy review, or bid adjustments. Price quoted per project.

Do you still work with Dorset clients, or UK-wide?

UK-wide, all remote. Based in Axminster but geography doesn’t affect how we work.

What if I want you to take over full management?

That’s a different service — done-for-you management from £300/month. Let’s talk about which one fits you best.

Will you criticise my current agency?

I’ll be honest about what’s working and what isn’t. If they’re doing well, I’ll say so. If there’s waste, I’ll point it out.

How much does a strategy call cost?

Depends on scope. One-off audits or consulting hours are quoted during your first call. No hidden fees.

Get a senior perspective on your Google Ads

Whether you want a one-off audit, a quarterly check-in, or fractional monthly advice, let's schedule a call. Bring your questions and I'll give you honest feedback.

Call 07410 907 104 Book a consultation