Google Ads Audit for Fishguard Businesses

Your Ads Are Running. But Are They Working?

Most Google Ads accounts leak money. Not because anyone’s doing something dramatically wrong, but because small inefficiencies add up: audience overlap, bid strategy mismatches, tracking that doesn’t quite work, keywords that look good but don’t convert. A single wasted day is one thing. A wasted month or year is expensive.

I’m Stevie Morris, a PPC auditor and consultant. I specialise in finding those leaks. I’ve audited campaigns across Fishguard, Goodwick, Haverfordwest, and the wider Wales region—ecommerce stores, trades businesses, local services. A single audit often uncovers 20–40% in recoverable ad spend.

What an Audit Covers

• Account structure — Are your campaigns organised to match user intent and your business goals?
• Bidding strategy — Is your bid strategy aligned with your real business outcome (lead, sale, sign-up)?
• Keyword performance — Which keywords are wasting money and which are your workhorses?
• Audience targeting — Are you reaching the right people or spraying money everywhere?
• Conversion tracking — Can you actually measure what matters, or are you flying blind?
• Competitor landscape — What are your competitors bidding on and how do you compare?

You Get a Written Audit Report

Not a PowerPoint deck or a vague conversation. A detailed, actionable written audit that identifies specific wasted spend, explains why it’s happening, and lists your top 5–10 priorities in order. You own the report. You decide what to implement, when, and with whom. No obligation to hire me for anything else.

How an Audit Works

1. Request & scopeYou tell me your business, your goals, and your ad spend. We agree on scope and fee.
2. Account reviewI dive deep into your Google Ads account, landing pages, analytics, and industry benchmarks.
3. Written reportYou receive a detailed breakdown of findings, wasted spend, tracking gaps, and prioritised recommendations.
4. Optional debriefIf you want, we can hop on a call to walk through the findings and answer questions.

Who Should Audit

You’ve been running ads for 6+ months and want to know if you’re leaving money on the table. You’ve had the same ad manager for years and want a fresh set of eyes. You’re about to hire an agency but want to know what you’re really dealing with. You’re in Fishguard, Whitland, Carmarthen, Haverfordwest, Neyland, or anywhere across Wales. You run ecommerce, a trades business, or local services.