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What a PPC audit finds

Your Google Ads account is a black box. Money’s going in, some results are coming out, but are you actually getting a good return? An audit answers that. I look at your campaigns, keywords, tracking, ad structure, and spend — then tell you exactly what’s wasting money and what’s working. No jargon. Clear findings.

Typical audit finds

Focused on what actually costs you money

I don’t do vanity audits. No fluff about ‘opportunities’ that don’t matter. I find the stuff that’s actively costing you cash and show you how to fix it.

Scope and delivery

You give me read-only access to your Google Ads account. I spend a week or so digging into the data, analysing performance, and building a picture of what’s happening. Then I produce a written report — usually 4–8 key findings, each with specific recommendations. We can schedule a call to walk through it if you want, but the report is the main deliverable.

How it works

  1. Access & scopeYou give me read-only access to your Google Ads account. I ask a few questions about your business and current performance.
  2. Deep analysisI analyse campaigns, keywords, tracking, and spend patterns. Usually takes a week.
  3. Report & recommendationsWritten audit with specific findings and fixes you can action immediately.

Frequently asked questions

How much does an audit cost?

Pricing depends on account size and complexity. I’ll give you a quote after our initial chat about your setup. No obligation after the audit — it’s a one-off project.

What if I don't act on the recommendations?

That’s fine. The audit is just to give you clarity. What you do with the information is up to you. Some people action everything, some pick a few things, some share it with their current agency.

Do I need to hire you after the audit?

No. The audit is a standalone project. If you decide you want ongoing management, we can talk about that, but it’s not required.

How long does an audit take?

Usually about a week from access to report. Depends on account size and how deep we need to go.

Can you do an audit for my Neyland business?

Yes. I work remote and audit accounts for businesses across Wales and the UK — doesn’t matter if you’re in Neyland, Carmarthen, or anywhere else.

What if the audit finds nothing wrong?

Good news — your ads are working. I’ll tell you that clearly in the report, and we’re done. I’m not going to invent problems that don’t exist.

Get clarity on your Google Ads spend

Request an audit. I'll review your account, find what's broken, and give you actionable recommendations.

Call 07410 907 104 Request a PPC audit