Google Ads Audit for Caterham Businesses

Your ads might be leaking money

Broken conversion tracking, poor keyword match types, bad landing pages, low-quality audiences — these are the silent killers of ad spend. Most accounts I audit have at least one serious problem nobody’s noticed. In Caterham, where CPCs are high, one bad setup can cost you hundreds per month.

What an audit uncovers

• Conversion tracking gaps — Leads or sales you’re not measuring
• Bid strategy problems — Overpaying for clicks that never convert
• Keyword mismanagement — Broad terms, poor negatives, low-quality scores
• Landing page friction — Visitors clicking your ads but not converting
• Audience waste — Targeting too broad or too narrow
• Ad copy tuning — Messaging that doesn’t match search intent

Why Caterham needs audits

You’re in the London commuter belt — high competition, high CPCs. A 5% efficiency gain here is worth thousands per month. An audit isn’t a one-time cost; it’s early-warning maintenance for your ad spend.

Audit process

1. Access & researchYou grant me read-only access to your Google Ads and Google Analytics. I spend 4–6 hours reviewing campaign structure, spend patterns, and conversion data.
2. Deep diveI build a detailed diagnostic: what’s working, what’s bleeding money, what’s missing. I spot every major issue.
3. Report & callYou get a written report with findings and recommendations, prioritised by potential impact. We schedule a call to walk through it.