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What a PPC Audit Finds

Your ads are probably leaking money, and you might not know where. An audit pinpoints it. We look at account structure, keyword strategy, audience setup, bid strategy, landing pages, conversion tracking, and GA4 sync. The output is a clear report: what’s working, what’s not, and why.

The Audit Covers

Fixed Scope, No Pressure

This is a diagnostic. You pay for the audit, get a report, and decide what to do with it. No obligation to hire me for ongoing work. Some clients implement recommendations themselves; others hire me to execute. Your choice.

Who Should Get an Audit

Any business in Bishop’s Castle, Shropshire, or beyond that’s been running Google Ads for more than a month and hasn’t had a professional review. If you’re spending £500+ per month on ads and don’t have clear ROI, an audit usually finds 15-30% in wasted spend or tracking gaps. That payoff alone justifies the investment.

How the Audit Happens

  1. You grant accessWe sort the admin permissions so I can view your Google Ads and GA4 accounts.
  2. I dig inFull review of structure, tracking, performance, and alignment with your goals.
  3. You get the reportWritten findings, prioritised recommendations, and (if you want) a call to discuss next steps.

What Makes This Different

I’m not selling you a service you don’t need. The audit is honest. If your ads are fine and your site needs fixing instead, I’ll tell you that. If you just need tactical tweaks, that’s what you’ll hear. If you need a full rebuild, we’ll discuss scope. You get truth, not a upsell.

Frequently asked questions

How much does an audit cost?

That depends on account size and complexity. We discuss scope on a call and build a quote. No surprises.

How long does an audit take?

A thorough review takes a week or two. I’ll send you a detailed report with findings and prioritised recommendations.

What if I'm in Bishop's Castle but my market is national?

Geography doesn’t matter. I audit accounts of any scale. Market size, audience type, and ad spend are what matter—not where you’re based.

Can I get an audit if I'm not currently running ads?

If you’re not live, an audit isn’t relevant. But a strategy call is. We can discuss how to launch properly so you avoid the common mistakes.

What if the audit says I should switch agencies?

That’s possible, and if it’s true, I’ll say so. My job is honest diagnosis, not protecting a relationship. You own the decision.

Do you offer audit + management together?

Yes. Some clients book an audit, and if they like the recommendations, they hire me to execute. We can structure that flexibly.

Curious what an audit will find?

Let's start with a call. We'll discuss your account, budget, and goals. Then I'll scope the audit and build a proposal. No obligation—it's a conversation.

Call 07410 907 104 Request a PPC audit