Request an audit →

Why You Need An Independent Audit

Your Google Ads account is running. You’re spending money. But are you spending it wisely? Most accounts have issues — broken conversion tracking, poorly structured campaigns, bid strategies that don’t match your market, keywords that should never have been added, keywords you’re missing. Some of these issues cost thousands.

The problem is, you won’t see them yourself. And if someone from your agency audits it, they have a bias — they want to sell you more services. An independent audit gives you the truth, no agenda.

What A Real Audit Finds

Wasted spend. Tracking gaps. Bid strategy misalignment. Keyword overlap between campaigns. Underutilised audiences. Missing negative keywords. Ad relevance issues. Account structure problems. The kind of things that are costing you money every single day and nobody’s mentioned because nobody was actually looking.

The Audit Covers

How The Audit Works

You give us access to your Google Ads account (read-only, no changes). We spend time analysing your data, your keywords, your bid history, your ad performance. We look at your tracking setup and verify it’s working. We compare you against your competitors. I build a detailed report.

Then we present that report in a call with you. We walk through what we found, what it costs you, and what you can do about it. Some fixes are quick. Some need ongoing management. Some you might not want to do, and that’s fine — we’re giving you the information, not the pitch.

The Audit Process

  1. Request & AccessYou request the audit, provide read-only access to your Google Ads account
  2. AnalysisWe review your entire account — structure, keywords, bids, tracking, performance, competition
  3. ReportI build a detailed report with findings, impacts, and recommendations prioritised by ROI
  4. Review CallWe walk through the report with you, answer questions, and discuss next steps. You decide what to do

Frequently asked questions

How much does an audit cost?

I quote on a call based on account size and complexity. For most businesses, it’s a fixed fee. There’s no obligation to hire us after the audit — you get the report and you can act on it yourself if you want.

How long does it take?

Depends on account size. Small accounts might take a week. Larger accounts with complex structure might take 2-3 weeks. We’ll give you a timeline when I quote.

Do you do audits for Montgomery and Powys businesses?

Yes. I audit accounts for businesses anywhere in the UK — Montgomery, Bishop’s Castle, Shrewsbury, Ludlow, all over. We’re fully remote.

What if we find major problems?

Then you know, and you can decide what to do. You might hire us to fix them. You might hire someone else. You might fix them yourself. It’s your call. We just give you the information.

Can you check my conversion tracking?

Yes. In fact, conversion tracking is one of the most critical parts of any audit. Most businesses have gaps — missing conversions, broken pixels, events firing to the wrong campaigns. We’ll check all of that.

Is there an obligation to hire you after?

No. None. You get the report, we discuss it, and then you decide what to do. Some clients use it to fix things themselves. Some hire us. Some hire someone else. We don’t care — we just want you to know what’s actually happening in your account.

Get An Honest Assessment Of Your Google Ads Spending

Request an independent audit and find out exactly what's working, what's not, and where you're losing money. No obligation. You get the report, make the decisions, and I support you however you need.

Call 07410 907 104 Request a PPC audit