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Find Out Exactly Where Your Budget Is Going

Most Google Ads accounts have waste hidden inside them — whether it’s broad match terms pulling irrelevant traffic, conversion tracking that doesn’t fire correctly, or a campaign structure that made sense two years ago but doesn’t any more.

A PPC audit is a structured diagnostic of your account. I’m Stevie Morris — 12 years in Google Ads, Google Partner and Microsoft Ads certified, with over £2M managed directly. I review your account methodically and deliver clear findings: what’s working, what’s wasting budget, and what to fix first.

This is a one-off engagement. There’s no obligation to continue with management or consultancy afterwards.

What the Audit Covers

What You Get at the End

You receive a written audit report with prioritised findings — not a generic checklist, but a specific diagnosis of your account. Issues are ranked by likely impact so you know what to fix first, whether you’re making changes yourself, handing them to a team, or asking me to manage the account going forward.

If the audit finds your account is broadly in good shape, I’ll tell you that. The value of an honest audit is knowing where you actually stand — not being sold a rebuild you don’t need.

No obligation beyond the audit

The audit stands alone. You’re not committing to ongoing management by requesting one. If you want to take the findings elsewhere, that’s fine. If you want to discuss next steps after reviewing the report, that option is there.

How the Audit Process Works

  1. Request a callWe talk briefly about your account, your goals, and what you’re concerned about. This helps scope the audit correctly.
  2. Agree scope and quoteAudit pricing is based on account size and complexity — quoted individually on a call.
  3. Account accessYou grant read-only access. I review the account in full — no changes made without your say-so.
  4. Findings reportYou receive a written report with prioritised findings and recommended actions.
  5. Debrief callWe walk through the findings together so you leave with a clear picture and can ask questions.

Covering East Riding of Yorkshire and Surrounding Regions

I audit accounts for businesses across East Riding of Yorkshire and the wider area — East Yorkshire, North Yorkshire, West Yorkshire, South Yorkshire, and Lincolnshire. All audit work is remote; I don’t need to visit your premises.

Businesses in East Riding of Yorkshire often operate across both local service geographies and national ecommerce — the audit approach is the same either way, though the specific findings differ. Book a call to discuss what you’re running.

Frequently asked questions

Can you audit a Google Ads account for a business in East Riding of Yorkshire?

Yes. Audits are fully remote — I review your account online and deliver findings in writing. I work with businesses across East Riding of Yorkshire and the wider Yorkshire and Lincolnshire region.

How much does a PPC audit cost?

Audit pricing depends on the size and complexity of the account and is quoted individually on a call. Book a conversation and I’ll give you a clear figure.

Will you make changes to my account during the audit?

No. I work read-only during the audit. Any changes are discussed with you first — nothing happens to the live account without your approval.

What if the audit finds there's nothing seriously wrong?

I’ll tell you that clearly. An honest audit that confirms your account is broadly healthy is still worth having — you know where you stand. I won’t manufacture problems to justify the fee.

Do I have to use you for management after the audit?

No. The audit is a standalone service. You can take the findings to your existing team, another agency, or handle them yourself. If you want to discuss ongoing management after the audit, that option exists — but there’s no pressure.

What accounts do you audit?

Google Ads is the primary focus. I specialise in ecommerce and D2C brands and home services and trades businesses — these are the account types I know most deeply and where I can add the most value in an audit.

Find out where your Google Ads budget is actually going

Request an audit — I'll scope it on a call, review your account in full, and give you a prioritised list of what to fix.

Call 07410 907 104 Request a PPC audit