Google Ads Audit for Windsor Businesses

What gets audited

I run a fixed-scope audit across your account structure, targeting, bid strategy, conversion tracking, and ad copy. We look for waste (keyword/audience mismatches, inefficient bidding, poor targeting), tracking failures (missing conversions, double-counting, attribution gaps), and immediate opportunities you could act on yourself.

The audit covers

• Account structure — campaigns, ad groups, keyword organisation, and targeting logic.
• Audience and keyword targeting — overlaps, irrelevant keywords draining budget, missed audience opportunities.
• Bid strategy and performance — whether bids are aligned with your CPA/ROAS target, cost per click vs. conversion.
• Conversion tracking — what’s tracked, what’s missed, double-counting, UTM inconsistencies.
• Ad copy quality — relevance, messaging strength, compliance.
• Competition and seasonality — CPCs in your niche, budget allocation across seasons.

What you get

A written report with findings, priorities ranked by potential impact, and specific recommendations you can implement yourself or hand to an agency. I won’t just say this is broken — I’ll explain why it matters and what to do.

The audit process

1. Access and contextYou grant read-only access to your Google Ads account and share your business goals (target CPA, ROAS, monthly budget).
2. Deep diveI spend 4–6 hours reviewing structure, performance data, tracking setup, and competitive context.
3. Report and callWritten report with findings and priorities. 30-minute debrief call to answer questions and discuss next steps.

No strings attached

You get the report and recommendations. Whether you implement them yourself, hire an agency, or hire me for ongoing management is entirely up to you. This is a one-off diagnostic service, not a sales pitch.