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Most Google Ads accounts bleed money quietly

Bad keyword matching. Ads running at the wrong time. Conversion tracking that’s half-broken. Competitor keywords you haven’t negated. In a high-competition market like Wokingham, where Google Ads costs are London-level, every mistake is expensive.

Most businesses don’t know what they’re losing until someone with experience looks.

What I'll audit

This is about finding waste, not judging

I audit accounts to find what’s leaking. Most waste isn’t from malice — it’s from trying to do too much yourself or following old advice. The goal is to show you exactly where the money’s going and how to stop it.

What you get from an audit

A detailed report showing what’s working, what’s broken, and a prioritised list of fixes. Each recommendation comes with why it matters and how much you’re likely wasting on that issue. You’re free to implement the changes yourself, hire someone else to do it, or ask me to fix it for you.

The audit process

  1. I access your accountYou grant read-only access. I spend 2-3 hours digging through campaigns, keywords, tracking, and performance data.
  2. I test your conversion trackingI verify that conversions are actually being recorded. Broken tracking is the biggest blind spot in most accounts.
  3. I find the gapsPoor keyword strategy, missing negatives, low-quality keywords, tracking issues, bid inefficiencies — I find them all.
  4. I deliver the reportA clear document showing each issue, why it matters, and how to fix it. No jargon. Just facts.

Scope and timing

An audit is a fixed-scope project — not ongoing management. I’ll spend the time needed to find the leaks and report back. How long? Depends on account size, but usually a week. After that, you have the roadmap. Whether you implement it is up to you.

Frequently asked questions

How much does a PPC audit cost?

Quote on a call. Depends on account complexity and size. But it’s a fixed, one-off fee — not ongoing.

What if I don't implement your recommendations?

That’s fine. An audit is diagnostic. You get the findings and decide what to do next. Zero obligation to hire me.

How long does an audit take?

Usually 5-10 days from access to report delivery, depending on account size. Complex accounts or those with custom tracking take longer.

Will you find everything that's broken?

I’ll find the major leaks and structural issues. Some edge cases might slip through, but we’ll catch the costly stuff.

Is an audit worth it for a small Wokingham business?

If you’re spending more than £1,000/month on Google Ads, absolutely. In a high-CPC market like Wokingham, even one or two big mistakes often justify the cost of an audit.

Do you offer ongoing support after the audit?

Not as part of the audit. But if the report shows you need help fixing things, we can discuss ongoing management or fractional work separately.

Find out where your Google Ads money is going

Request an audit. I'll review your account, find the leaks, and give you a roadmap to fix them.

Call 07410 907 104 Request a PPC audit