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Your Google Ads are probably burning money.

Most accounts we see—especially in smaller markets like Bridgnorth—have glaring problems that no one has stopped to fix. Keyword match types set wrong. Bid strategies that overpay for clicks. Conversion tracking that doesn’t actually track conversions. Ad groups stuffed with 80 keywords. Audiences nobody checks. Result: cost-per-lead way higher than it should be. A proper audit finds all of it in a few hours.

What I audit

Why Shropshire accounts need an external audit

Bridgnorth isn’t London. Your market is smaller, margins tighter, and waste is obvious once you spot it. An audit from someone who’s managed millions in spend spots patterns you’ve missed. It costs nothing to ask.

What you get back

A written report—no fluff, just findings. Which keywords are costing £50+ per click and need killing. Where your tracking is broken. Which campaigns are profitable and which are anchor weights. A prioritised list of what to fix first, in what order. What each fix would likely save you or earn you. Then a follow-up call to talk through it all. You own the report and the decisions. You can implement changes yourself, hire us, or take it to your existing team. No pressure.

How a PPC audit works

  1. You request the auditTell us a bit about your business, current spend, and what’s bothering you about your ads. We’ll schedule a discovery call or work from a brief.
  2. We access your account (read-only)You grant us read-only access to Google Ads and Google Analytics. No changes yet, just analysis.
  3. Audit deep-dive2–4 hours of review. Keywords, bid strategy, conversions, audience setup, creative performance, budget allocation. Everything.
  4. Report and callWritten findings plus a call to walk you through what we found, why it matters, and what to fix first.

Frequently asked questions

How much does a PPC audit cost?

I quote per project. Usually depends on account complexity (number of campaigns, conversion tracking setup, etc.). Call to discuss and we’ll give you a fixed fee. No hidden costs.

Can you audit my competitor's ads?

No. I audit your own account. If you want competitive research—what keywords they bid on, copy angles they use—that’s different work and we can help, but not an audit.

What if your audit finds nothing wrong?

We’ll say so. Honestly. Some accounts are actually fine. If that’s yours, the audit costs less because we spent less time, and you get peace of mind. Better than letting fear run your budget.

Can you do an audit of a brand-new account with no spend yet?

Yes—though it’s slightly different. We’d validate your setup before you launch (keyword strategy, bid strategy, conversion tracking). Less to debug, more to prevent. Same fixed-scope model.

I'm a Bridgnorth business with a tiny Google Ads budget. Is an audit worth it for me?

Depends. If you’re spending £200/month and an audit finds waste, that’s ROI. If you’re spending £40/month, probably not yet. Call us and we’ll be honest about whether it’s worth your time.

After the audit, do I have to hire you?

No. The report is yours. Implement the changes yourself, hire someone else, or hire us—totally your call. Zero obligation. We’re giving you the map; you decide whether to walk it.

Curious what's actually wrong with your Google Ads?

Request a fixed-scope audit. We'll find the waste, show you where the tracking is broken, and tell you exactly what to fix first. No obligation to hire us—just clarity on your spend.

Call 07410 907 104 Request a PPC audit