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You're spending on Google Ads. Is any of it wasted?

Probably. Most accounts have it — keywords that convert at half the average, audiences that should have been excluded months ago, landing pages that kill conversion rate, or missing conversion tracking. You don’t know until someone looks.

A PPC audit finds it. I spend 3–5 days digging into your account, then you get a detailed report of exactly what’s broken, what’s working, and what to fix first. No pressure to hire me — the audit stands alone.

What gets audited

Why audit now?

If you’ve been running ads for 3+ months, an audit pays for itself. I usually find 15–30% of budget leaking to poor targeting or keywords. Even small accounts have quick wins. The longer you go without looking, the more you waste.

Just the facts. No BS.

You’ll get a clear report with findings, screenshots, and priorities. Not a sales pitch for ongoing services. If your ads are fine, I’ll say so. If they need work, I’ll tell you exactly what and why.

The audit process

  1. Account accessYou grant viewer access to your Google Ads account. Takes 2 minutes. Your data stays confidential.
  2. Deep dive reviewI audit campaigns, keywords, audiences, bids, landing pages, and tracking. 3–5 working days depending on account size.
  3. Report and findingsYou get a written audit with findings, metrics, screenshots, and a prioritised list of fixes. Clear, no jargon.
  4. Debrief call (optional)Walk through the report, ask questions, and discuss next steps. Or just read it yourself — up to you.

Right for any Wellington or Shropshire business

Whether you’re spending £500/month or £5,000/month on Google Ads, an audit tells you if that money’s being used well. Works for ecommerce, local services, B2B, home services — any niche. One-off, fixed scope, no long-term commitment.

Frequently asked questions

How much does an audit cost?

Price depends on account complexity and scope. Book a free call, share your account size, and I’ll quote. No surprises.

How long does it take to get my report?

3–5 working days from the moment I get account access. Most audits land within a week.

Do I have to use your recommendations?

No. The audit is yours. You can implement the fixes yourself, give them to your agency, or hire me to do it. The report is yours either way.

What if I don't have a Google Ads account yet?

An audit is for existing accounts. If you’re new to Google Ads, book a free strategy call instead — I’ll build a plan from scratch rather than audit empty campaigns.

Do you audit accounts in Wellington and Shropshire?

Yes. I audit accounts across the UK, including Wellington, Telford, Shrewsbury, and the wider county. I work fully remote.

Can you audit just one campaign or keyword theme?

Yes. Scope the audit however you like — one campaign, keyword performance, tracking setup, landing page alignment. I price based on scope.

Get a clear picture of your Google Ads

Book a free call to discuss your account and audit scope. I'll quote and get started within a week.

Call 07410 907 104 Request a PPC audit