PPC Consultant for Bridgnorth Businesses

You're running ads. You need a better strategist.

Maybe you have an in-house person. Maybe you’re doing it yourself. Either way, Google Ads is hard—especially in a market like Shropshire where competition is fierce and margins are tight. You don’t need someone to take over your account. You need someone to point out what you’re missing and help you test better ideas. That’s fractional consulting. I help you think, decide, and execute smarter.

What fractional consulting looks like

• Monthly strategy calls. We review what’s working, what’s costing too much, and what you should test next month.
• Audit of your current setup. Keyword match types, bid strategy, audience segments, conversion tracking. I spot the gaps.
• Copy and creative feedback. Stronger headlines, better calls-to-action, audience-targeting tweaks.
• Bid and budget guidance. Where you’re overbidding, where you’re underbidding, what your cost-per-lead should be in Shropshire.
• Testing prioritisation. You can’t test everything at once. I help you decide what moves the needle.

Right for growing ecommerce and service businesses

I specialise in two worlds: D2C ecommerce and home services. Bridgnorth has both. An ecommerce brand selling nationally might need smarter audience segmentation and creative testing. A local trades business—plumber, electrician, conservatories—needs hyper-local bid strategy and tracking that actually ties ads to real jobs. Both are places fractional advice pays for itself fast.

Your first month as a consulting client

1. Initial auditYou give me access to your account (read-only, if you prefer). I spend a few hours mapping what you’re doing, where the leaks are, what’s working.
2. Kickoff callI walk you through the audit. What’s good? What’s wasting money? What should change first? We agree on priorities.
3. Monthly cadenceCalls on your schedule. Review performance, decide on tests, talk through problems. Ad hoc Slack or email as needed.
4. You execute (or we guide execution)You own the account and the decisions. I advise. You implement. If you want me to help make changes, we can arrange that too.