Book a Free Strategy Call →

What a PPC audit is

You have ads running. Money is being spent. But you don’t know if it’s being spent well. An audit answers that. I spend 4-6 hours in your account, document what’s working and what’s broken, and deliver a prioritised list of fixes. You then decide what to do with the findings.

What gets audited

What audits typically find

In most accounts I audit, the same issues appear: search terms nobody should be bidding on (broad match gone wrong), conversion tracking that’s either missing or misconfigured, ad copy that doesn’t match intent, keywords so generic they’re uncompetitive. Each one costs money. An audit quantifies the cost and the fix.

Audit process

  1. You share accessI need view access to your Google Ads account and Google Analytics (if you have it). Takes 5 minutes.
  2. I dive in4-6 hours auditing keywords, bids, copy, tracking, structure, and landing pages. I document every finding with the ‘why’ and the ‘what to do’.
  3. You get a reportWritten findings, prioritised by impact. Quick wins at the top, bigger fixes below. Links and screenshots where relevant.
  4. Optional callWalk through the report together, answer questions, discuss implementation.

Scope & pricing

The audit is a fixed diagnostic. We’re not running your ads or implementing fixes — that’s extra if you want it. Quote on a call based on your account size and complexity.

No strings

You get the audit report. You can implement fixes yourself, hire someone else, or keep running as-is. No obligation to hire me for ongoing management. The audit is yours to act on however you see fit.

Frequently asked questions

Who should get an audit?

Anyone who’s been running Google Ads for 3+ months but doesn’t have a dedicated PPC person. If you’ve set it up and left it running, an audit usually pays for itself in recovered budget within weeks.

What if my ads are tracking wrong? Can you fix it?

The audit will identify tracking gaps. Fixes depend on complexity — sometimes it’s a quick pixel setup, sometimes it’s deeper. I can advise on fixes or implement them myself; that would be separate.

Can an audit work for Telford and Shropshire local businesses?

Absolutely. Local services accounts have their own quirks — location targeting, ad customisers, local search keywords. I audit those the same way.

How long does an audit take?

I spend 4-6 hours in your account. You get the report within a week. If you want to discuss it, we schedule a call.

What if the audit finds nothing wrong?

Then your account is solid. I’ll tell you exactly that. No point fabricating issues. Honestly, most accounts have something, but it’s good to know when you’re in the clear.

Can I hire you to implement the fixes?

Yes. That would be a separate conversation. Audit first, then we talk about what implementation looks like.

Find out what's broken in your Google Ads

Request an audit. I'll ask a few questions about your account, give you a quote, and schedule a time to dive in. No pressure to hire me for anything else.

Call 07410 907 104 Request a PPC audit