Google Ads Audit for Brightlingsea Businesses

Most Google Ads accounts are broken. Here's what I mean.

You’re spending £1,500/month on Google Ads. But you’re only counting £800 in revenue. Where’s the other £700 going? Usually: wrong keywords, bad negatives, tracking that doesn’t work, or bids set to Google’s defaults (which favour Google, not you). In Brightlingsea, where CPCs are high because of London competition, waste is expensive. A quick audit usually finds £200–£500/month of easily fixable waste. That’s money you can keep.

What the audit covers

• Conversion tracking audit — are you actually measuring the right conversions? (Most aren’t.)
• Keyword review — which keywords are draining budget with no conversions?
• Negative keyword gaps — what irrelevant clicks are you paying for?
• Bid strategy diagnosis — is your current approach leaving money on the table?
• Ad copy & creative health check — are your ads actually selling?
• Competitor analysis — who else is bidding on your keywords and how?

Typical audit results

I’ve audited hundreds of accounts. In Brightlingsea and nearby towns like Wivenhoe and West Mersea, I usually find the same issues: tracking is partial, keyword match types are too broad, bid strategies are on auto-pilot. The average Brightlingsea account has £300-£600/month of easily preventable waste. An audit takes 2–3 hours and costs far less than that waste.

The audit process

1. You grant accessShare read-only access to your Google Ads account. Takes 2 minutes, totally secure.
2. I dig inI spend 2–3 hours reviewing every campaign, conversion, keyword, and metric. I take detailed notes on what’s working and what’s bleeding money.
3. Debrief callWe meet (or call). I walk you through the findings, show you the waste, and give you a prioritised roadmap to fix it.
4. Written reportYou get a document with all findings, screenshots, and exact recommendations. No jargon; just facts.