Book a Free Strategy Call →

You have ads running. But are they actually working?

Lots of Brightlingsea businesses have Google Ads accounts. Most are leaking money. Bad tracking, wrong bid strategy, ad copy that doesn’t sell — it’s everywhere. If you’re paying an agency or freelancer and you’re not sure if they’re doing a good job, you’re not alone.

I offer senior strategy and consulting: I’ll look at what’s happening now, tell you what’s wrong (and what’s working), and show you exactly how to fix it. No pressure to hire me full-time; this is fractional expertise on demand.

What consulting covers

Not done-for-you. Strategic hands-on advisory.

You keep control. I advise. This works if you’re managing ads in-house, working with an agency but want a second opinion, or building your own internal team.

Why get a second opinion?

Brightlingsea businesses are paying London-level CPCs. That means a small misconfiguration — wrong keywords, lazy negatives, poor ad copy — can cost you hundreds every month. A senior consultant spot-checks your work, finds the £200-£500/month waste you’re missing, and you pay once for advice that saves you for years. That’s smart.

How it works

  1. Consultation callBook a call, tell me what you’re trying to achieve and what’s confusing you. I’ll scope what I’ll look at.
  2. Deep diveI review your accounts, tracking, campaigns, and performance data. I take notes on what’s working and what’s broken.
  3. Strategic debriefWe meet again (or call). I’ll walk you through exactly what I found, what’s wrong, and a prioritised roadmap to fix it.
  4. You decideYou implement the changes yourself, hire someone new, or bring me in for ongoing management. Your call.

Frequently asked questions

When should I get consulting vs done-for-you management?

Consulting is for learning, second opinions, and roadmapping. Management is for hands-on ongoing optimisation. Many clients start with a consulting call and upgrade to management later.

Does this work for Essex businesses outside Brightlingsea?

Yes. I work UK-wide and remote. Whether you’re in Wivenhoe, West Mersea, or Manningtree, the advice is the same.

Can you advise on Google Ads for ecommerce?

Yes. Ecommerce is one of my main niches. I’ve consulted on everything from Shopify stores to complex multi-channel strategies.

What if I discover I need ongoing management after consulting?

We can talk about switching to a management retainer. The consulting fee doesn’t roll over; it’s a separate engagement. But the insights carry forward.

How much does a consultation cost?

Price depends on scope. Book a call and I’ll quote based on exactly what you need reviewed. No surprise invoices.

Will you tell me my current agency is bad?

Honestly? Yes, if they are. But I also tell clients when their agency is doing good work. You deserve the truth.

Get clarity on your Google Ads

Book a consultation call. We'll discuss what you're trying to achieve, what's confusing you, and whether a strategy review makes sense. No sales pitch.

Call 07410 907 104 Book a consultation