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You're spending money on ads. Is it actually working?

Most Google Ads accounts leak money. Not always in obvious ways. Sometimes it’s broken tracking that makes you think ads are failing when they’re actually working. Sometimes it’s keyword setup so loose you’re bidding on garbage searches. Sometimes you’ve just got settings that made sense two years ago and now they’re costing you.

An audit finds those holes. Fixed scope, no obligation, just the truth about what’s working and what’s wasting money.

No obligation. No up-sell.

An audit is a diagnostic. I’ll tell you exactly what I find — the good, the bad, and the expensive mistakes. You can act on it yourself, hire someone else to fix it, or ask me for a quote to do it. Your choice.

What an audit typically finds

Why Southminster businesses need audits now

Southminster’s in the London commuter belt — CPCs are high, and competition for clicks is fierce. Your budget gets spent faster than in quieter markets. An audit tells you whether those pounds are reaching actual customers or disappearing into waste. Especially if you’ve been running ads for six months or more, the setup probably needs an overhaul.

The audit process

  1. Intake callFifteen minutes. You tell me your goals, your budget, and what you think is or isn’t working. I get account access or a screenshot tour.
  2. Deep diveI spend 3–6 hours reviewing your account setup, keywords, tracking, and performance. Depends on size and complexity.
  3. Report and recommendationYou get a written report with findings, estimated cost of each problem, and my recommended fixes. We discuss on a follow-up call.

Who should get an audit

Frequently asked questions

What's included in a PPC audit?

Account structure, campaign and ad group setup, keyword strategy, negative keywords, conversion tracking, audience targeting, bidding and budget allocation, ad copy quality, landing page alignment, and performance review. You get a written report with findings and my recommendations.

Who needs an audit in Southminster?

Anyone spending more than £500/month on Google Ads, or anyone who’s been running campaigns without a review for six months. Given Southminster’s high CPCs, an audit usually finds enough waste to pay for itself.

How long does an audit take?

The work takes 3–6 hours depending on account size and complexity. You get a call to discuss findings and recommendations within a week of starting.

What does an audit cost?

Quote on a call. Scope varies — a small account might be £300–£600, a larger one could be more. We’ll discuss what needs reviewing and give you a fixed price upfront.

What happens after the audit?

That’s up to you. You get the report and recommendations. You can implement fixes yourself, hire someone to do it, or ask me for a quote to run ongoing management or consulting.

Do you cover Southminster and nearby areas like Maldon or South Woodham Ferrers?

Yes. I’m UK-wide and remote, so geography doesn’t matter. I understand the Essex market and the local competition in Southminster, Maldon, Burnham-on-Crouch, and surrounding areas. That context helps me give better recommendations.

Ready to know if your ads are actually working?

Request an audit. I'll give you a fixed quote on a call, no obligation.

Call 07410 907 104 Request a PPC audit