Google Ads Audit for Coggeshall Businesses

You don't know what you don't know

Most businesses running Google Ads aren’t optimising—they’re hoping. They bid on keywords no one clicks. They target the wrong locations. Their landing pages don’t match the ads. Worst of all, they don’t measure conversions properly, so they don’t know if they’re losing money. An audit finds these gaps before they bleed into next quarter’s P&L.

What I check

• Keyword performance — which terms drive sales, which waste money?
• Geographic targeting — are you bidding in markets where you can’t compete?
• Ad quality — do your headlines match search intent? Are your descriptions accurate?
• Conversion tracking — are you measuring the right metrics? Is data flowing?
• Budget allocation — is your best-performing campaign underfunded?
• Competitive pressure — who’s outbidding you, and should you care?

Fixed scope, no surprises

The audit is one-off. I review your account, I produce a written report with findings and fixes, and that’s it. No up-sell into managed services (though I’ll mention it). No retainer. If you want to act on the recommendations, brilliant. If you don’t, no problem.

The audit process

1. Share accessI’ll ask for Google Ads and Google Analytics read access (or whatever tracking you use).
2. Deep reviewI spend 5–8 hours digging into campaigns, keywords, ads, landing pages, and data.
3. Written reportI deliver a prioritised list of fixes with rough effort estimates. We schedule a call to walk through it.

Audit pricing

Depends on account size and complexity. I’ll quote you on a call. The goal: give you enough intelligence to act immediately, without spending more on the audit than the wasted spend you’re about to recover.