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When you need a better strategist, not a full takeover

You’re running Google Ads for your Carlisle or Cumbria business. Your in-house person or existing agency is handling it, but something feels off. ROAS is flat, ad spend keeps climbing, or you’re just not confident in the decisions being made.

You don’t necessarily need someone to manage everything. You need a senior strategist who can audit, advise, and guide — either on a one-off basis or ongoing fractional work. That’s us.

What we consult on

Fractional or project-based

Some clients need a standing monthly advisory hour. Others want a deep audit, a strategy document, and check-ins every quarter. Some need weekend war-room sessions during a campaign launch. We work the way your business needs.

12 years in Google Ads, £2M+ managed

I audit accounts as often as I build them. I’ve seen nearly every mistake — overspend on brand keywords, zero negative keywords, conversion tracking so broken nobody knows if they’re profitable. I fix it.

How fractional consulting works

  1. Initial callYou tell us what’s broken or unclear. We ask the questions that matter.
  2. Account reviewI audit your Google Ads account, review performance data, and spot the gaps.
  3. Strategy sessionWe present findings, walk through options, and agree on priorities.
  4. Guidance & follow-upWe coach your team (or your current agency) through the fix. Check-ins as needed.

Pricing

Fractional consulting starts at £300 per month for ongoing advisory. For a fixed project — audit, strategy document, and 3 follow-up sessions — I’ll quote based on scope. Call and we’ll give you a clear number.

Frequently asked questions

How is this different from hiring an agency to run my ads?

You keep control. Your current person or team runs the day-to-day. We advise, troubleshoot, and second-guess the strategy. Best for businesses that want senior input without handing off everything.

Can you work alongside my existing Google Ads manager or agency?

Yes. We’ve done this many times. We communicate directly with your current person, align on priorities, and don’t step on toes. If there’s friction, we’ll address it in the strategy call.

How often would we meet?

Depends on the engagement. Ongoing advisory might be one call a month. A project-based audit might be 2–3 calls over 6 weeks. I build a schedule that fits your business cycle.

What's your honest take if my ads are actually fine?

We’ll tell you. Sometimes the answer is ‘your account is solid, just scale spend incrementally.’ Or ‘your offer is weak, not your ads.’ We won’t invent work.

I'm in Penrith / Keswick / Workington. Do you handle accounts outside Carlisle?

Yes. We’re remote and work across the UK. Location doesn’t matter. What matters is that you have clear metrics and enough ad spend to optimise against.

How do billing and cancellation work?

For monthly retainers, you can pause or cancel anytime with reasonable notice. For project work, I invoice upon completion. No surprise fees.

Need a Google Ads strategist on call?

Let's talk about what's not working and what you actually need — advisory, troubleshooting, or a full strategy overhaul. No pressure. Just honest advice on your account.

Call 07410 907 104 Book a consultation