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What Audits Actually Uncover

An audit isn’t a sales pitch disguised as advice. It’s a real diagnostic. I pull your account structure, your keyword grouping, your landing page alignment, your bid strategy, your conversion tracking — and I tell you what’s broken, what’s wasteful, and what’s actually working. Most accounts have obvious problems. Keyword groups built wrong. Landing pages that don’t match intent. Conversion tracking that doesn’t track conversions. Those aren’t catastrophes; they’re fixable inefficiencies that account managers often don’t see or don’t bother fixing.

An Honest Audit Might Tell You to Leave Things Alone

If your account is well-run, I’ll tell you that. I won’t invent problems to drum up consulting work. But most accounts have 20–40% waste hiding in keyword structure, bid strategy, or tracking setup. The audit finds it.

The Audit Covers

Why Chelmsford Needs Efficient Google Ads

Chelmsford is part of the London commuter belt, which means Google Ads here is expensive. CPCs are high. Margins are tighter. Waste is painful. An audit isn’t luxury; it’s survival. If your ads are burning 25% on misaligned keywords or bad landing page matches, that’s money straight out of your profit. An audit finds it and shows you how to stop.

How the Audit Works

  1. You give me accessRead-only access to your Google Ads account via MCC or account transfer. I don’t touch anything; I just look.
  2. I dig into the structureFull review: campaigns, ad groups, keywords, landing pages, conversion tracking, bid strategy, audience setup. Takes a day or two.
  3. I write the audit reportClear findings: what’s working, what’s waste, what’s broken. Prioritised by impact.
  4. We review togetherCall to walk through findings. I answer questions. You decide what to do with the report — hire me to implement, pass it to your agency, or ignore it.

No Obligation. No Upsell.

After the audit, you know exactly what’s wrong and how to fix it. You can hire me to implement the fixes, pass the report to your agency, or do nothing. That’s your call. My job is just to be honest about what I find. If most audits lead to ongoing work, it’s because the problems are real and people want them solved — not because I’m a salesman.

Frequently asked questions

How much does an audit cost?

Pricing depends on account size and complexity. I’ll give you a quote after a quick conversation about your spend level and account structure. Audits are fixed-scope, fixed-price. No surprises.

How long does the audit take?

I typically need 1–2 weeks from when I get access to when I deliver the report. The review call is another hour or so. Turnaround depends on account complexity and my schedule.

What if the audit reveals problems I can't fix myself?

That’s what I’m there for. The audit report will tell you what’s broken and what needs fixing. If you want me to do it, I can implement the fixes. Or you can hand the report to your agency or developer. It’s your choice.

Can you audit accounts for Chelmsford or Essex businesses specifically?

Yes. I audit accounts for businesses across the UK, including Chelmsford and Essex. Location doesn’t matter for Google Ads audits. What matters is that your account is accessible and you have permission to grant me access.

What if my current agency refuses to give me account access?

That’s a red flag. You own your Google Ads account; you should have access to your data. If your agency won’t let you see it, that’s worth a conversation with them. I can work with account transfer instead if needed, but that’s a separate discussion.

How do I request an audit?

Fill out the form or call me at 07410 907 104. Tell me your business type, rough monthly ad spend, and what’s making you curious about an audit. I’ll get back within 24 hours with a quote and timeline.

Get clarity on your spend.

Request an audit. I'll review your account structure, find the waste, and show you exactly what's wrong and how to fix it. Fixed price, no obligation to hire me. Just answers.

Call 07410 907 104 Request a PPC audit