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You don't need another full-time manager

If you’ve already got someone running your Google Ads—an agency, an employee, or a friend—but you’re not confident they’re spending your money wisely, I’m your second opinion. I’ll audit your account, identify the waste, and tell you straight: is this person doing the job, or are they hoping you won’t notice the bad keywords and poor-performing ads?

Fractional advisory—what I offer

Honest feedback, not handholding

Some consultants’ll find problems whether they exist or not—job security. I won’t. If your current setup is solid, I’ll say so. If it’s broken, I’ll tell you what to fix and how.

How fractional consulting works

We set a cadence—monthly or quarterly. You share your account access and your questions. I do the audit, we hop on a call, and I’ll explain what I found in plain terms. From there, it’s your call: fix it yourself, ask your current manager to fix it, or I can do the work for you (different conversation). No pressure either way.

How to start

  1. Initial chatTell me about your campaigns, what’s working, what worries you.
  2. Account reviewI dig into your setup, keywords, ads, tracking, and competitive landscape.
  3. RecommendationsI’ll deliver honest feedback and a prioritised list of fixes.

Pricing

Consultancy pricing depends on your account size and complexity. Quote on a call. I’ll also mention the from £300/month anchor for context—that’s what managed accounts cost.

Frequently asked questions

When would I use this instead of hiring you to manage everything?

If you trust your current setup and just want a safety check. If you’re learning Google Ads yourself and want guidance. If your in-house team is solid but needs a senior second opinion.

Do you work with consultants in Coggeshall and Essex who need backup expertise?

Yes. If you’re a freelancer or small agency running client campaigns, I can be your strategic backstop—review work, sign off on major spend changes, or coach your team.

What if I realise my current person isn't cutting it?

Then we talk about switching to managed campaigns. I’ll run everything. But I won’t push you that way—that’s your call.

How deep do you dive into an account review?

As deep as needed. I’ll check bid strategies, keyword-level performance, ad strength, landing page fit, conversion tracking, and competitor positioning. Usually takes 4–6 hours depending on account size.

Can you coach my internal team?

Absolutely. If you’ve got someone on staff learning Google Ads, I can do strategy calls, review their work, and help them level up.

What's the turnaround on feedback?

Usually within a week of you giving me access. Complex accounts might take longer, but I’ll tell you upfront.

Get a senior opinion on your ads

Book a consultation. We'll talk about your current setup, what's working, and whether you need a deeper review.

Call 07410 907 104 Book a consultation