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What's hiding in your Google Ads account?

Most businesses running ads don’t actually know what they’re paying for. Your campaigns might be structured wrong. Your tracking might be broken. Your keywords might be bleeding into broad-match chaos. You’re getting clicks — but are they the right clicks?

An audit answers that question with data, not guesses.

What a PPC audit covers

Why audits matter in high-CPC markets

Great Dunmow is in the London commuter belt. That means Google Ads CPCs here are at London levels — higher than most of the UK. When each click costs more, the cost of structural waste multiplies. An audit might find you’re paying 40% more per click than you should be. In a high-CPC market, that audit pays for itself in days.

How an audit works

  1. Send accessYou give me read-only access to your Google Ads account (no passwords, no admin access). Takes 5 minutes.
  2. I review1-2 weeks depending on account size. I dig into structure, performance data, tracking, and buried settings.
  3. Get a reportOne clear document. What’s broken, what’s working, what’s costing you. Prioritized by impact.

No obligation

This is a diagnostic. I’ll tell you what I find. You decide what to do with it. Many clients fix things themselves. Some hire me. Some keep running as-is. All of those are valid choices.

Frequently asked questions

How much does an audit cost?

Price depends on account size and complexity. Request an audit with your account details and I’ll give you a fixed quote. No surprises, no upsells.

Do I have to give you full admin access?

No. Read-only is enough. You stay in control. I just look at structure and data.

How long does an audit take?

Typically 1-2 weeks from access to report. Smaller accounts faster, larger accounts (£10k+ monthly spend) might take a bit longer.

What if I'm happy with my ads?

Then the audit will confirm that. It’s fine to discover nothing’s broken. I’ve told clients their ads are actually working well — it happens. Better to know than guess.

Can you help fix things you find?

Yes, but that’s separate from the audit. Audit is diagnosis. Implementation is its own conversation and quote. I won’t surprise you with hidden costs.

Is a Great Dunmow business worth auditing?

Yes. Size doesn’t matter — waste is waste. A small local business leaking 30% of budget is losing hundreds a month. Worth fixing.

Get a clear picture of your Google Ads

Tell me your account size (monthly ad spend range) and current main goals. I'll send you a quote and next steps. No commitment — just clear information.

Call 07410 907 104 Request a PPC audit