Book a Free Strategy Call →

You don't know what you don't know

Most Google Ads accounts leak money. Not always because the strategy is wrong—often because small issues compound: wrong keywords, bad landing pages, broken tracking, or bids adjusted by algorithms instead of human judgment.

A PPC audit finds those leaks. You get a report showing exactly where you’re bleeding spend and what to fix. Then you choose: make changes yourself, hire someone to fix it, or do nothing. No pressure either way.

What a PPC audit covers

Honest starting point

Some accounts are healthy and just need tweaking. Some are actively losing money. An audit tells you which one you have and what to do about it.

Why a fixed-scope audit works

You pay for one clear deliverable: a written report with findings and recommendations. Usually takes 5–7 working days. You get the findings, whether or not you hire anyone to implement them.

This is different from ongoing management. It’s a diagnostic. You make the next decision based on what you learn.

Audit process

  1. Request & accessYou request an audit and grant temporary read-only access to your Google Ads account.
  2. Deep reviewI spend 5–7 days auditing structure, keywords, copy, tracking, landing pages, and spend patterns.
  3. Report & debriefYou get a written report with findings, priorities, and recommended fixes. We hop on a call to walk through it.
  4. Your choiceImplement yourself, hire me to fix it, or file it away. The report is yours to keep.

Frequently asked questions

How much does a PPC audit cost?

Cost varies by account size and complexity—typically £400 to £800. I’ll give you a fixed quote after a quick call about your account size and goals.

Do I have to hire you after an audit?

No. You get the report and recommendations. If you want to implement them yourself or hire someone else, that’s totally fine. I’m not looking for a captive audience—I want to help you make better decisions.

What if the audit finds nothing seriously wrong?

That’s good news for you. The report will say so clearly, and I’ll give you some quick wins to try. Not every account is a disaster. Some just need minor tweaks.

How does an audit help if I'm in Dartmouth or Brixham?

Location doesn’t matter for an audit—it’s all account data. I work remote and can audit any account anywhere. If you’re local to Devon or anywhere else, the audit approach is the same.

Can you audit an account I don't manage directly?

I need account access to audit properly. If it’s your agency’s account, you’ll need to grant me temporary access, or the agency does. If you don’t have access, we can’t audit—but that’s actually a red flag worth investigating.

Find out where your ad spend is going

Book a quick call to discuss your account. I'll give you a fixed-price audit quote and timeline.

Call 07410 907 104 Request a PPC audit