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What a PPC audit actually does

You hand me access to your Google Ads and Google Analytics (read-only). I spend a few hours digging through account structure, campaigns, keywords, ad copy, bidding strategy, and conversion tracking. I produce a report: Here’s what’s working, here’s what’s wasteful, here’s what’s broken, here’s what to do next.

No pitch at the end. Just truth. Sometimes that truth is “Your ads are fine, stop worrying.” More often it’s “You’re bleeding £200 a month on this nonsense.”

The audit covers

When you need an audit

Your ads have been running for 6+ months and you want to know if you’re optimised or wasting money. You’re handing over to someone new and want a clean baseline. You’re hitting a ceiling—spend is up but conversions have plateaued. Or you just want an outside opinion before you commit to ongoing management.

An audit is a low-risk way to get clarity without a long-term commitment.

One-off, no obligation

You get the audit report. Then you decide what to do. Hire me to implement fixes? Work with your existing team? Do nothing? That’s up to you. No pressure to hire ongoing management.

What happens after

Frequently asked questions

How much does an audit cost?

Depends on account complexity. I’ll quote it after a quick call where I understand your business and ad spend scale. Simple accounts, smaller budgets. Complex accounts with multiple campaigns and events tracking, higher.

Do you do audits for Totnes and South Devon businesses?

Yes, I work UK-wide. I’ve audited businesses across Devon. All I need is read-only access to your Google Ads and Analytics; location is irrelevant.

What if my conversion tracking is completely broken?

That’s one of the most common findings. The audit report will flag it, and I’ll walk you through how to fix it. If you want me to do the fix, we can discuss that after the audit.

Can you audit competitor spend and strategy too?

I can show you who’s bidding on your keywords and what their ad copy looks like. I can’t see their account setup or bid strategy, but context about the competitive landscape is part of the audit.

How long does an audit take?

Typically 1-2 weeks from access to report. For a simple account it’s faster; complex accounts with lots of events to verify take longer. I’ll give you a timeline upfront.

What if I'm happy with my current agency?

An audit is still useful as an independent check. Think of it like getting a second medical opinion. No conflict—you’re just validating whether your agency is doing good work.

Find out what's really happening in your Google Ads account

Request an audit and we'll discuss your account, scope, and timeline. You'll get a clear report and honest advice—no long-term commitment required.

Call 07410 907 104 Request a PPC audit