PPC Consultant for Dartmouth Businesses

When you need a second opinion

You’ve got an agency or in-house person handling Google Ads. But are they actually profitable for you? Do you trust their strategy, or do you just accept the invoices?

I’m available as a fractional consultant—call me when you want an honest assessment. I’ll audit your account, spot what’s not working, and give you actionable advice. Then you decide whether to make changes yourself or ask me to take over specific areas.

When to call a PPC consultant

• Your ROAS is dropping. Is it algorithm change, seasonal, or poor strategy? I’ll find the leak.
• Your agency talks jargon instead of profit. I translate—and I’ll tell you if they’re on the right track.
• You’re not sure if your tracking is set up right. Conversion tracking is where 80% of accounts fail. I’ll check.
• You want to scale spend but you’re nervous. I review your foundation and give you a clear scaling plan.
• You’re managing ads yourself and you’re stuck. Fresh eyes, honest feedback, tactical fixes.

How fractional advisory works

You get access to a senior PPC strategist who knows your account and your goals. Typical engagements run from £300/month upwards, tailored to your needs—could be a monthly strategy session, quarterly deep dives, or as-needed spot audits.

Not every business needs someone full-time. If you just need quarterly strategic guidance or a sounding board for major decisions, fractional advisory gives you senior-level thinking without the agency overhead.

Advisory engagement flow

1. Initial consultationYou tell me what’s broken or what you’re trying to figure out. I ask questions about your business, margins, and goals.
2. Audit & assessmentI dig into your account, tracking, and current strategy. Takes about a week.
3. Recommendations & discussionWe hop on a call. I show you what I found, what I’d fix, and what’s working already.
4. Ongoing or one-offYou decide: continue with regular check-ins, or close it out after recommendations.