PPC Consultant for Dover Businesses

What This Is

You’ve got someone running your Google Ads — maybe in-house, maybe another agency. They’re doing the day-to-day work. But you want a senior strategist in the room: someone to review what’s working, spot what’s not, advise on direction, and be your reality check.

That’s fractional PPC consulting. I’ll audit your current setup, identify gaps, and help you think through the big decisions. How much should you bid? Are you targeting the right audience? Is your attribution setup right? Should you shift budget? I give you clarity and a clear path forward.

Why You'd Want This

• You doubt your current setup — but you’re not sure what’s wrong, or how big the problem is
• Metrics look good but margins don’t — and you suspect tracking or attribution is lying to you
• You want a second opinion from someone with no ego in the current strategy
• You need senior guidance on big decisions: new audiences, new countries, product mix shifts

The Difference: Advisory vs Done-for-You

Advisory works best when someone else is executing. I’m the strategist and the sanity check. Done-for-you is when you want me to own the whole thing — campaigns, optimisation, reporting, all of it. Both work. Advisory is cheaper because you’re not paying for daily hands-on management. But you need an executor who can act on the guidance.

How Consulting Engagements Work

1. Initial AuditYou share your current account, tracking setup, and business goals. I spend a few hours reviewing: campaign structure, keywords, bid strategy, conversion tracking, audience setup, and recent performance.
2. Findings & StrategyI deliver a clear report with findings, gaps, and a prioritised action list. This is your roadmap — what to fix first, what to test, what to shift.
3. Ongoing OversightDepending on what you arrange, I can review performance monthly, be available for strategic questions, or do one-off audits as you scale or change direction.