Google Ads Audit across East Yorkshire

Most Google Ads accounts are leaking money in ways that aren't obvious

Not through incompetence necessarily — through the kind of gradual drift that happens when an account isn’t looked at with genuinely fresh, senior eyes. Search terms that should have been excluded months ago. Bidding strategies that made sense when they were set up but don’t anymore. Conversion tracking that’s recording the wrong events and making everything look better than it is.

A Google Ads audit is a structured diagnostic. I go through your account methodically and tell you exactly what I find — the good, the bad, and the expensive.

What the audit covers

• Account structure — whether your campaigns, ad groups, and keyword organisation makes logical sense
• Search term analysis — what people are actually typing, what’s converting, and what’s burning budget
• Negative keyword coverage — identifying gaps that are letting irrelevant clicks through
• Bid strategy assessment — whether your bidding approach is appropriate for your goals and data volume
• Ad copy review — quality, relevance, testing cadence, and what’s being served most
• Conversion tracking verification — making sure what you’re measuring is real and accurate
• Quality Score and landing page alignment — whether the experience matches the promise in the ad
• Budget allocation — whether spend is distributed intelligently across campaigns

Why tracking gaps matter more than most people realise

If your conversion tracking is broken — or tracking the wrong things — every automated bid strategy in your account is optimising toward a fiction. Google’s algorithms are smart, but they’re only as good as the data they’re fed.

Tracking verification is a core part of every audit I run. I check what’s firing, what it’s measuring, and whether what’s being reported actually reflects real business outcomes. This is often where the most significant findings come from — not from the campaign structure, but from the data layer underneath it.

How the audit process works

1. Discovery callWe talk through your business, your goals, and what you’re currently running so the audit is focused on what actually matters to you.
2. Account accessYou give me read-only access to your Google Ads account (and Analytics/Tag Manager if relevant). I don’t make changes during the audit.
3. Structured reviewI go through the account systematically — structure, keywords, copy, bidding, tracking — and document what I find.
4. Written report and walkthroughYou receive a clear written report with specific findings and prioritised recommendations. We walk through it together on a call.

Who this is for

A PPC audit makes sense if you’re spending meaningfully on Google Ads and have a nagging feeling something isn’t right — or if you’ve taken over an account someone else was running and want to understand what you’ve inherited. It’s also valuable before bringing on a new agency or consultant, so you have an independent baseline.

For East Yorkshire businesses in competitive markets — whether that’s home improvement trades, professional services, or ecommerce — knowing exactly what’s going on in your account before making decisions is worth the investment.