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What a PPC audit actually finds

Your Google Ads account is leaking money. Not maybe — almost certainly. Conversion tracking might be broken. Bids might be too high on low-intent searches. Audiences might be overlapping. Negatives might be missing. Most businesses don’t discover these gaps until an expert looks. A PPC audit is that look. I go through your account systematically, find the issues, and tell you exactly what to fix and why. Then you decide what to do.

A typical audit covers

Honest findings, no upsell

Some audits reveal small tweaks; some uncover serious structural problems. I tell you what I find, recommend fixes, and quote separately if you want me to implement them. No surprises.

Audit process

  1. Scope & accessYou give me read access to Google Ads and GA4. We agree on timeline and deliverables.
  2. Deep reviewI audit campaigns, conversions, bids, keywords, audiences, tracking, and account settings.
  3. Findings callWe walk through the report together. I explain what’s working, what’s not, and what’s costing you money. You leave with a prioritized list of fixes.

Why Peacehaven businesses need an audit

Whether your ads are managed by an agency, a consultant, or yourself, a fresh audit gives you confidence that money’s being spent wisely. For businesses in Brighton, Newhaven, Lewes, or anywhere else in East Sussex competing in tight local markets, every pound matters. An audit often pays for itself in the first month of optimizations.

Frequently asked questions

How much does a PPC audit cost?

Price depends on account complexity and scope. We’ll discuss your setup on a call and give you a quote before we start.

How long does an audit take?

Typically 2-3 weeks from start to findings call, depending on account size and how much data we need to review.

What if the audit finds nothing wrong?

Sometimes accounts are run well and there’s little to optimize. Rare, but it happens. You still get the report and confidence that spend is solid.

Do I have to hire you after the audit?

No. The audit is standalone. If you want help implementing fixes, we can discuss ongoing management or consulting, but there’s no obligation.

Can you audit an account I don't manage?

If you own or have authorized access, yes. If someone else manages it, they’d need to grant access or approve the audit.

What format is the report?

Written audit document with findings, explanations, and prioritized recommendations. We also do a call to walk through it together.

Discover what's hiding in your Google Ads account

A PPC audit typically uncovers quick wins and structural improvements that pay for themselves. Request an audit to find out what you're missing.

Call 07410 907 104 Request a PPC audit