A structured, one-off audit of your Google Ads account — uncovering wasted spend, tracking gaps, and structural problems, with no obligation to work together afterwards.
Request a PPC auditMost Google Ads accounts have waste built into them — search terms that should never have triggered your ads, bidding strategies set up before the account had enough conversion data to support them, tracking that fires on the wrong page or doesn’t fire at all. A PPC audit surfaces those problems in a structured way, so you know exactly what needs fixing and in what order.
I’m Stevie Morris. I’ve audited and managed accounts across the UK with over £2M in direct ad spend experience. An audit from me isn’t a generic checklist — it’s a senior review of your specific account against the decisions that actually drive performance.
An audit is a fixed-scope piece of work. At the end of it, you get a clear document of findings and recommendations. There’s no expectation that you’ll hire me to implement them — you can take the findings to whoever you want, implement them yourself, or use them to have a more informed conversation with your current agency. If you do want me to take over management afterwards, we can discuss that separately.
Common triggers for an audit include: a significant increase in cost-per-lead that nobody can explain, a new marketing manager inheriting an account and wanting to understand what they’re working with, a business preparing to scale spend and wanting to know if the foundation is solid, or simply a sense that the current agency isn’t performing but no clear evidence to point to.
In each of these cases, an independent audit provides an objective baseline — what’s actually in the account, what decisions were made and why, and what the data suggests about future direction. For businesses across Nottinghamshire and the broader East Midlands region, that clarity is often worth more than months of guessing.
Audit pricing depends on account complexity and scope. I quote on a call once I understand what’s involved — request an audit and we’ll take it from there.
No. The audit is a standalone piece of work. You’re under no obligation to use me for ongoing management. You can take the findings to your current agency, implement them yourself, or use them however you see fit.
Yes — I work remotely with businesses throughout Nottinghamshire, including Nottingham, Mansfield, Newark-on-Trent, and Worksop, as well as nearby counties like Derbyshire, Lincolnshire and Leicestershire.
Read-only access to your Google Ads account is the main requirement. If you have Google Analytics or GA4 linked, access to that is also helpful for understanding conversion data more fully.
Automated audit tools flag surface-level issues based on rules. They can’t assess whether your campaign structure makes sense for your market, whether your bidding strategy is appropriate for your account’s data maturity, or whether your tracking is actually recording the conversions that matter. A senior human audit does.
Yes, and this is one of the most common reasons businesses commission an audit. If you’re not confident your current agency is delivering, an independent audit gives you an objective view of what’s actually happening in the account.
Request a PPC audit and I'll take a structured, senior look at what's working, what isn't, and where your budget is being wasted — no obligation to work together afterwards.
Call 07410 907 104 Request a PPC audit