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You don't know what you don't know

Most campaigns leak money quietly. A keyword match type set wrong. A landing page that doesn’t match the ad. Audiences set to ‘observe’ when they should be exclusions. Conversion tracking missing entire paths. You can’t see these things unless someone looks.

I audit. I tell you what’s broken, what’s wasted, what’s missing, and what to fix first. Then we part ways — or you hire me to fix it.

What gets audited

How audit pricing works

Scope depends on account size. Quote on a call. You’ll get a PDF report with findings and a prioritised list of fixes. If you want me to implement them, we’ll talk about next steps — but there’s no obligation to hire me.

Who needs an audit

New to Google Ads and unsure if you’re set up right. Accounts that haven’t been reviewed in 6+ months. Campaigns with tracking that feels unreliable. Or just business owners who want a gut check before scaling spend. An audit gives you confidence — or a roadmap to fix what’s wrong.

The audit process

  1. Request & briefYou tell me the scope (single campaign or full account), budget, industry, goals.
  2. AccessGive me read access to Google Ads, Analytics (if you use it), and Google Tag Manager. I don’t touch anything yet.
  3. Dig in & reportI audit thoroughly, compile a report with findings, issues, and quick wins ranked by impact.
  4. Debrief callWalk through the report together. Answer questions. Discuss next steps if you want them.

What an audit is NOT

Not a sales call to hire me long-term. Not vague advice. Not a 15-minute skim. You get a thorough diagnostic and I tell you what matters most. If you want to fix it yourself, great. If you want me to do it, we’ll talk about scope and cost.

Frequently asked questions

I'm based in Nailsea, Gwent — can you audit my campaigns remotely?

Yes. I don’t need to meet you or visit your office. Remote access to your Google Ads account is all I need.

How long does an audit take?

Depends on account size. A single campaign or small account: 3-5 days. Full account: up to 10 days. I’ll give you a timeline when we agree scope.

What if you find nothing wrong?

I’ll tell you. Some campaigns are genuinely well-run. But I’ll still highlight what to watch and what to test next to keep improving.

Can I see a sample audit report?

I’ll walk you through the format on the initial call. Every audit is tailored to the account, so I don’t share old client reports — but I’ll show you the structure and detail level to expect.

Do I have to hire you to implement the recommendations?

No. You get the report and the roadmap. You can hire me, hire someone else, or tackle it yourself. I’ll never pressure you either way.

What access do you need?

Read-only access to Google Ads, Analytics (if relevant), and Google Tag Manager. I won’t make changes without permission, and I’ll revoke access when the audit is done.

Find out what's broken before it costs you more

An audit is the fastest way to stop bleeding money and find quick wins. No pressure to hire me after — just a clear roadmap.

Call 07410 907 104 Request a PPC audit