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When you need an expert, not a full agency

You might already have someone running your ads. They could be internal, freelance, or an agency. But you’re not sure if they’re maximising ROI, and you want a second set of eyes. Or you need strategic advice — campaign structure, audience setup, bid tactics — without hiring someone full-time.

Fractional consulting options

No account lock-in

I’m not here to replace your current team or lock you in. I’ll tell you if they’re doing good work. Sometimes the honest answer is: your ads are fine, don’t fix what isn’t broken.

Who uses fractional PPC consulting

You might be a founder who needs Google Ads advice but doesn’t want to hire full-time. You might be an in-house marketer who knows PPC exists but doesn’t specialise in it, and you want expert backup. You might be small enough that £300/month is a reach, but you can justify £1,500 for a one-off strategic project. All valid reasons to talk.

How fractional consulting works

  1. Scope call30 mins. You tell me what’s needed — strategy review, training, campaign rebuild, ongoing advice. I quote what that looks like.
  2. DeliveryCould be a single audit (2–3 days), a campaign rebuild (1–2 weeks), or monthly office hours. Depends on scope.
  3. Hand-offYou or your team get everything in writing. All recommendations, all data, all next steps. No dependency on me staying involved.

Based in the UK, experienced with regional nuance

I’ve worked with Grimsby and East Yorkshire ecommerce and service businesses for over a decade. I know the competitive landscape, the seasonal patterns, and the audience behaviour. Consultancy advice grounded in real regional context beats generic SaaS templates every time.

Frequently asked questions

Is this cheaper than full management?

Often, yes — if you need strategic input but not daily account management. But it depends on scope. A single 8-hour audit might be £1,500. Weekly office hours might be £600/month. Let’s talk about what you actually need.

Can you train my team?

Absolutely. I can run workshops on keyword strategy, bid management, audience setup, or conversion tracking. Helps your team get smarter and less dependent on external consultants.

Do you work with agencies?

Yes. Some agencies use me as a specialist resource or overflow capacity. Some use me for audits on client accounts. If you’re an agency in Grimsby or nearby looking for expert backup, let’s talk.

What's your typical turnaround on an audit?

3–5 business days for a comprehensive audit. Depends on account size and how deep you want to go. I’ll tell you upfront how long it takes.

How do we price a fractional project?

Scope-based. You tell me the problem, I estimate the time and give you a fixed quote. No surprise invoices. If it takes less time, you pay less. If I underestimated, I absorb the difference.

Can you help if I don't know what I need?

Yes. Free scope call first. We’ll talk through what’s broken and what’s working, and I’ll tell you if you need a full audit, a quick review, or ongoing input.

Ready for expert input on your Google Ads?

Book a free consultation to talk through what you need and how I can help.

Call 07410 907 104 Book a consultation