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What a PPC audit uncovers

Most Google Ads accounts have waste — money leaking into keywords that don’t convert, bids that are too high, landing pages that don’t match the ad message, or conversion tracking that’s broken entirely. You might not see it in your dashboard because the account looks busy and profitable on the surface.

An audit is a detective job. We go deep into structure, historical performance, competitive landscape, and conversion funnel. We find the leaks. Then we show you exactly where they are and what fixing them could be worth.

A typical audit covers

Why Guildford audits matter

Guildford’s Google Ads market is high-competition and high-CPC due to London commuter traffic. Inefficiencies get expensive fast. A detailed audit usually finds 15–30% of spend that can be cut or reallocated within your account.

How the audit works

We start with a scope call where you tell me your goals, concerns, and current spend levels. Then I get access to your Google Ads account (read-only) and spend 3–5 days digging through data, building reports, and testing assumptions. You get a written report with findings, an executive summary, and a list of specific, actionable recommendations. No pressure to act on them — it’s all yours.

The audit process

  1. Scope callWe talk through your business, current pain points, and what you want to learn. Takes 20–30 minutes.
  2. Deep diveI audit your full account history, competitive landscape, and conversion funnel. I’ll pull data, spot patterns, and build the report.
  3. Report & findings callYou get a written report. We do a findings call to walk through recommendations and answer questions.

Frequently asked questions

How long does an audit take?

From scope call to final report, typically 1–2 weeks. The actual audit itself (my work) is 3–5 days depending on account size and complexity.

What if you find nothing wrong?

We’ll tell you that. If your account is well-structured and efficient, the report will say so. You’ll still get the competitive analysis and long-term strategic recommendations.

Do you work with Guildford-specific businesses?

Yes. I audit businesses of all sizes and across all niches — ecommerce, home services, local brands, national brands. Location doesn’t matter; we’ll tailor the competitive analysis to Surrey and Guildford’s market if relevant.

Will you implement the recommendations?

Only if you ask and we agree on it separately. The audit itself is diagnostic — you get the findings and decide what to do. If you want help implementing, we can discuss options after the report lands.

What does a PPC audit cost?

Pricing depends on account size (ad spend, number of campaigns, conversion complexity). I’ll quote on the scope call once I understand your setup.

Is there any obligation to hire you after the audit?

None. The audit is a one-off service. If you want ongoing help, we can talk about management or consulting — but the audit stands alone.

Find out where your Google Ads money is going

Request an audit and we'll schedule a scope call to discuss your account and build a quote. Takes 20 minutes to get started.

Call 07410 907 104 Request a PPC audit