Google Ads Audit across Surrey

Find out what's actually happening in your Google Ads account

Most business owners running Google Ads in Surrey know something’s not right — the cost-per-lead is too high, performance has drifted, or they’re simply not sure the setup they inherited is any good. But without a senior pair of eyes on it, it’s hard to know what to fix.

A PPC audit gives you a clear, honest picture of what’s working, what’s wasting money, and what’s missing entirely. I’m Stevie Morris — a freelance Google Ads consultant with 12 years in PPC, Google Partner certified, and over £2M in ad spend managed directly. I’ve audited accounts across ecommerce, home services, and trades, and I know what good looks like.

What the audit covers

• Campaign structure and architecture — Are campaigns and ad groups set up in a way that gives Google’s algorithm useful signals, or is everything dumped into one sprawling campaign?
• Keyword and match type review — What are you actually bidding on? Are broad match keywords hoovering up irrelevant traffic?
• Search term analysis — Where is money going? Which queries are converting and which are pure waste?
• Bid strategy assessment — Is Smart Bidding set up with enough conversion data to function properly, or is it optimising toward nothing meaningful?
• Conversion tracking verification — Are conversions being tracked accurately? Duplicate conversions and broken tags are more common than most people realise.
• Ad copy and Quality Score review — Are your ads relevant to what people are searching, and are landing pages matched properly?
• Audience and targeting settings — Location targeting, device bids, audience segments — are the settings sensible for a Surrey-based business?

Why Surrey businesses in particular benefit from an audit

Surrey’s proximity to London means advertisers here are competing in one of the most expensive ad markets in the UK. Nearby competition from Greater London, Berkshire, and West Sussex means CPCs are high and the margin for inefficiency is slim.

In that environment, a structural problem that might be a minor inconvenience in a cheaper market becomes genuinely costly. Broad match keywords pulling in irrelevant London traffic, Smart Bidding with insufficient conversion data, broken call tracking — any of these will quietly drain a Surrey ad budget.

An audit tells you exactly where the leaks are before they compound further.

How the audit process works

1. Request an auditGet in touch and we’ll have a short call to understand your account, your goals, and access requirements.
2. Account accessYou grant read-only access to your Google Ads account. I don’t make changes — this is a diagnostic, not management.
3. Audit and analysisI work through the account systematically: structure, search terms, bidding, tracking, copy, and targeting.
4. Written reportYou receive a clear written report with findings and prioritised recommendations — not a generic checklist, but specific to your account.
5. Walkthrough callWe go through the findings together so you understand what’s been found and what the options are.

Pricing

Audit pricing is quoted on a call and depends on account complexity and size. I don’t publish a fixed price because a single-campaign account with straightforward tracking needs a different scope than a multi-campaign ecommerce account with Performance Max, Shopping, and custom conversion events.

Get in touch and we’ll work out a fair price for your specific situation quickly.