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What a PPC audit actually is

Not a sales pitch. Not a soft upsell disguised as advice. A genuine diagnostic: I pull your account data, find where money’s being wasted, spot tracking failures, and flag the quick wins. You get a report. You decide what to do with it. No pressure to hire me after.

What we check in a PPC audit

The hard truth: most ad spend is bleeding money

Broken tracking, wrong keywords, bad bidding, weak copy. Most businesses don’t audit their Google Ads because they don’t want to know. The audit tells you. Then you can fix it.

Godalming and high CPCs

Surrey’s a premium market. CPCs are high because competition is fierce. That means waste costs you more here than it would elsewhere. An audit in Godalming isn’t just useful—it’s necessary if you want your budget to work.

How a PPC audit works

  1. We scope itI’ll ask about your account size and complexity. Takes 10 minutes. I give you a timeline.
  2. I pull the dataDeep dive into your campaigns, keywords, conversion tracking, bidding, creative.
  3. You get a reportHere’s what’s broken, here’s what’s working, here’s what to fix first. Clear, actionable, no jargon.
  4. Optional follow-upIf you want to discuss findings or next steps, we can talk. But there’s zero obligation.

Frequently asked questions

How long does an audit take?

Depends on your account size. Small account: a few hours. Large account: a few days. I’ll scope it on an initial call and give you a timeline and price.

What if my ads are fine?

I’ll tell you. If your tracking is solid, your keywords are clean, and your bids are sensible, the audit will say that. No upsell needed.

Does this obligate me to hire you?

No. You get a report. What you do with it is your call. If you want me to fix it, great. If you take the findings and run with them yourself, that’s fine too.

Do you audit ads in Godalming specifically?

Yes. I understand the local market—Surrey CPCs are high, competition’s fierce. The audit will account for that context.

What's an audit cost?

Depends on account complexity. Small to medium: reasonable flat fee. Large account: we quote on a call. I’ll give you a price range upfront.

Can I get a sample audit report?

Not a full one (client confidentiality), but I can walk through what you’ll see on a consultation call. You’ll know exactly what to expect.

Stop guessing if your ad spend is working.

Get a diagnostic. Find the waste. Make a decision based on data, not hope. No obligation, no sales pressure—just honest insight into your account.

Call 07410 907 104 Request a PPC audit