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What a PPC audit actually finds

Most businesses running Google Ads are leaving money on the table. Maybe keywords are too broad. Maybe bid strategy isn’t aligned with your goals. Maybe conversion tracking is incomplete. An audit gets to the root of what’s working and what isn’t—without selling you anything.

What's included in the audit

Honest about what the data says

Sometimes an audit will show that your ads are actually running well. Other times it’ll reveal serious gaps. Either way, you get a clear picture of what to do next—and nothing more.

Why audit before deciding

Before you commit to ongoing management or make big budget changes, an audit gives you concrete data. You’ll know exactly what’s wrong, what’s working, and what a fix would actually cost. No guessing.

How the audit process works

  1. You send accessGrant read access to your Google Ads account (or hand over login if it’s easier).
  2. I do the reviewDeep dive into keywords, spend, tracking, structure, and performance. Takes a few days.
  3. You get the reportDetailed findings with priorities ranked by impact. What to fix, why it matters, and rough effort estimate.

Frequently asked questions

How much does an audit cost?

I quote based on account complexity. Book a free call and tell me about your setup—I’ll give you a number with no surprises.

Can you audit an account that's currently with another agency?

Yes. They don’t need to know. You manage the access, I review independently, and you get honest findings.

Do I have to hire you after the audit?

No. The audit is one-off. If you want to hire me for ongoing management afterward, we’ll discuss it. But there’s no obligation.

How long does an audit take?

Turnaround is typically 5-7 working days from when you grant access. More complex accounts might take longer; I’ll tell you upfront.

I'm in Guiseley or West Yorkshire—how do we do this?

Everything is online and remote. You send account access via Google, I do the review, and we have a call to walk through findings.

What if the audit finds nothing wrong?

That’s genuinely useful information too. Means you should focus spend on scaling what’s working rather than fixing broken stuff. Honestly sometimes that’s the best outcome.

Find out what's really happening with your Google Ads

Book a free 20-minute call to discuss your account. I'll ask the right questions, give you a clear audit scope and price, and you can decide if you want to move forward.

Call 07410 907 104 Request a PPC audit