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You've Got a Team. You Need a Senior Brain.

Maybe you have an in-house marketer, or you’ve hired an agency. Or perhaps you’re running ads yourself but you’re unsure if you’re making the right calls. That’s where I come in: as a fractional senior consultant who reviews your strategy, audits your tactics, and gives you honest feedback on whether you’re wasting money or building something real.

I’ve managed £2M+ in direct ad spend over 12 years. I’ve seen every mistake, every shortcut, and every opportunity most people miss. That experience is yours to tap into — on your terms, without me taking over the account.

What Fractional Consulting Covers

Not a Replacement. A Safeguard.

I’m not here to take over your account or criticise your team. I’m here to give you confidence that you’re making smart moves. If your current approach is working, I’ll tell you that and we’ll talk about how to scale it. If there’s waste hiding in your keywords or targeting, we’ll find it together and fix it. And if you’re competing in Hastings, where Google Ads CPCs are inflated by London-level competition, you need to be extra ruthless about what you’re bidding on — that’s the kind of clarity fractional consulting delivers.

Price & Commitment

Pricing starts from £300/month for monthly strategy calls and async advice. For deeper work — full account audits, ongoing tactical support, weekly check-ins — we’ll quote based on scope. No lock-in contract, no surprises.

How Fractional Consulting Works

  1. Initial Strategy CallWe talk through your business, your goals, your current setup, and what’s keeping you up at night. You show me your account, I ask hard questions.
  2. Audit & RecommendationsI do a deep audit of your Google Ads setup — three to five days of work. I send you a detailed report with specific recommendations and tactical next steps.
  3. Ongoing OversightMonthly (or bi-weekly) calls where I review performance, challenge decisions, and help you prioritise. You retain full control of execution.
  4. Escalation When NeededIf a decision needs senior input or you want me to dive deeper, we adjust the scope and pricing accordingly.

Frequently asked questions

How is this different from having someone manage my account?

I don’t log into your account and make changes. You (or your team) do the execution based on my recommendations. I’m the strategic oversight and sanity check, not the day-to-day operator.

Can I use you as a second opinion on my agency's work?

Yes. If you’re paying an agency and want to know whether they’re doing good work, book a consultation and I’ll audit your account honestly. No politics.

What if I need tactical support beyond strategy calls?

We can set up deeper fractional arrangements — weekly check-ins, async Slack support, or hands-on help with campaign restructures. We’ll quote that separately based on your needs.

Do you still manage accounts for some clients?

Yes. I do both: full management for some clients and fractional consulting for others. It depends on what you need and your budget.

How does the Hastings market affect Google Ads costs?

Hastings sits in the London commuter belt, which means CPCs are high. You’re competing with London-level bid pressure. That’s why efficient targeting and ruthless keyword management matter even more here — you need to be precise about what you’re bidding on.

Can I scale up to full management later?

Absolutely. Start with fractional consulting, and if you want me to take full control of the account, we can transition. Or stay fractional — it’s your choice.

Get Honest Feedback on Your Google Ads

Book a consultation and we'll talk through your current strategy, your concerns, and what a fractional partnership could look like. No commitment — just clarity.

Call 07410 907 104 Book a consultation