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What a real Google Ads audit finds

Most accounts are broken in the same ways: tracking doesn’t work, bids are set wrong, negative keywords are missing, audiences are doing nothing, and half your budget goes to clicks that’ll never convert.

An audit isn’t a sales pitch. It’s a structured diagnosis. We spend time in your account, we spot what’s actually costing money, and we write a clear report that tells you (1) what’s fine, (2) what needs fixing, (3) what could change if you wanted, and (4) rough cost of the fix. Then you decide. No pressure to hire us. No six-month retainer. No surprise invoice.

What our audit covers

Saffron Walden's specific challenge

You’re in the London commuter belt. Your CPCs are high—sometimes as high as London proper—which means waste gets expensive fast. An audit that finds even 10-15% waste can save you hundreds per month.

How I scope and deliver an audit

Scope is fixed; price is quoted on a call based on account size and complexity. We take a few days to dig through everything, then deliver a written report with screenshots, specifics, and recommendations ranked by impact.

You get the report and all the context. No hidden followup sales call (though we’re happy to discuss if you want to). You own the findings and can act on them yourself, hire us, or hire someone else.

Audit process

  1. Request & scoping callTell us about your account—size, goal, budget, rough performance. We estimate scope and give you a price.
  2. Diagnostic deep diveWe spend several hours in the account, testing, checking settings, verifying tracking, reviewing performance data.
  3. Findings reportWritten report with specific findings, screenshots, fixes ranked by impact, and cost ballpark for each one.

Frequently asked questions

How much does an audit cost?

Quoted on a call based on account size. No fixed price—a small account with basic setup is quicker to audit than a £50k/month monster with 100 campaigns. We give you the price before we start.

What do you do with the audit findings?

That’s up to you. You get the report and can implement changes yourself, hire us to do it, or use it as a brief for another agency. We don’t upsell; the findings are yours.

Is this right for small Saffron Walden businesses or just big accounts?

Both. Ecommerce stores, local trades, home services—we’ve audited them all. If you’re spending anything meaningful on Google Ads (£300+/month), an audit usually pays for itself in fixes.

Will you tell me if my ads are actually fine?

Yes. If your setup is solid and your tracking works, we’ll say so. Not every account needs aggressive fixes. Some just need monitoring and small tweaks.

How long does an audit take?

Scoping call (30 min), then 3–5 working days for the diagnostic and report. Not an instant turnaround, but thorough.

What's your experience with Essex businesses?

12 years, £2M+ managed directly. We’ve audited and managed accounts across ecommerce, local services, trades, and professional services—exactly the mix you see in Saffron Walden.

Want to know exactly what your Google Ads audit would cost?

Request an audit. We'll ask a few questions about your account, give you a clear price, and send you our findings—no obligation to hire us after.

Call 07410 907 104 Request a PPC audit