Senior Google Ads strategy and hands-on consulting for businesses that need expert direction without a full-time agency commitment.
Book a consultationYou’ve got someone running your Google Ads, but you’re not sure if they’re making the right moves. Or you’re managing them yourself but feel like you’re missing something. That’s where fractional consulting comes in.
I work as a second opinion, strategic advisor, or hands-on consultant on campaigns. 12 years of Google Ads experience, £2M+ in managed spend, and the backing of Growth PPC — our sister agency operating at £20M+ annual scale. We specialise in ecommerce and home services, which means we understand your market and your margins.
Your CPCs are high because you’re in the London commuter belt. That’s not a bug; that’s the market. What matters is converting that traffic efficiently. Fractional consulting helps you squeeze ROI from expensive clicks by smarter targeting, better bid strategy, and honest experiment design.
We start with a consultation call where you walk me through your current setup, goals, and frustrations. I ask hard questions about your conversion tracking, margin expectations, and what success looks like.
Then we propose a consulting structure: a monthly retainer covering strategy calls, audits, and hands-on work; a retainer-plus-time model where we’re available for urgent issues; or project-based consulting for a specific rebuild or overhaul.
Pricing starts from £300/month depending on scope. Complex accounts or high-involvement fractional management will be more. We’ll quote based on the work you need.
Consulting only works if your team is willing to take action. If you’re looking for someone to do the work for you while you stay hands-off, you need a full-service agency, not a consultant. But if you’ve got people willing to implement recommendations and you want expert strategy to guide the decisions, this model is efficient and cost-effective.
Consulting means I advise and you (or your team) implement. Full management means I take the wheel entirely. Consulting is cheaper, keeps you in control, and builds your team’s capability. Full management is faster if you don’t have internal bandwidth.
Yes. I’ll review what they’re doing, identify gaps or opportunities, and give you independent advice. This is useful if you want a second opinion or are considering moving providers.
Depends on the retainer. Monthly retainers typically include a monthly strategy call plus async availability. Higher-touch fractional models might include weekly calls or daily Slack access. We’ll define it clearly upfront.
High bids aren’t the only lever. Better audience targeting, negative keyword strategy, landing page relevance, and bid strategy can offset high CPCs. That’s exactly what consulting addresses.
No. We guarantee expertise, honest advice, and rigorous testing. Results depend on your margins, competition, and market conditions. We’ll set realistic expectations based on what we find in your account.
Minimal if you want us to be mostly hands-on, higher if you want to own implementation. We’ll discuss this upfront so everyone knows what’s expected.
Book a free consultation call. Tell me what you're running, what's working, and what's frustrating you. We'll see if consulting is the right fit.
Call 07410 907 104 Book a consultation