One-off diagnostic. We identify wasted spend, tracking gaps, and optimisation opportunities. No obligation.
Request a PPC auditMost Google Ads accounts have waste. Sometimes it’s obvious (keywords with zero conversions still running). Sometimes it’s subtle (tracking that doesn’t match reality, bids set wrong, audience overlap killing efficiency). An audit is a snapshot: we review everything, flag what’s broken or inefficient, and hand you a report. No sales pitch, no obligation to hire us. You get the findings and decide what to do with them.
CPCs in Hertfordshire rival London. Waste here is expensive. We’ve found £800+ monthly waste in single accounts — and those are small accounts. If you’re running ads in Hertford, an audit often pays for itself in the first month of corrections.
A written report. Not a 50-page PDF you’ll never read — a concise findings document that covers the big issues, quick wins (low-effort, high-impact fixes), and strategic recommendations. We prioritise by impact: what will improve ROAS the most, what can be done today, what needs planning. You own the findings; you decide if I implement them or someone else does.
Businesses here often underbid on high-intent keywords and overbid on traffic. Tracking is frequently incomplete (no offline conversions, no lead quality scoring). Audiences overlap awkwardly — remarketing and lookalike audiences competing on the same searches. Keywords are sometimes grouped by product feature instead of buyer intent. None of that’s surprising; most people don’t run ads for a living. An audit surfaces all of it.
I quote on a call after discussing account size and complexity. There’s no single audit price — small accounts cost less than seven-figure accounts. Let’s talk about your situation.
Usually 1-2 weeks from kickoff to final debrief. We can rush it if needed, but depth takes time. A proper audit can’t be done in 48 hours.
You own the report. If you disagree, implement selectively or not at all. We’ll stand by the findings because they’re based on your actual data and our 12+ years of Google Ads experience. But it’s your account and your decision.
Yes. Many audit clients ask us to then manage the account or execute the roadmap. But that’s optional. You can take the report and handle it yourself, brief an in-house team, or pass it to your agency.
Yes. We’ll flag keywords wasting money, keywords that should be higher priority, and keyword gaps. We’ll also recommend bid adjustments per keyword group.
Yes. We specifically look at how CPCs are impacting your efficiency, whether you’re targeting the right geographic boundaries (Hertford centre vs. broader Hertfordshire), and how you’re competing against London-level bidders in the same auctions.
Request an audit, and we'll send over a quick form to understand your account size and goals. Then I'll quote and start the review.
Call 07410 907 104 Request a PPC audit