One-time diagnostic by a 12-year specialist. Find wasted spend, tracking gaps, and missed opportunities. Fixed scope. No long-term commitment.
Request a PPC auditYou’ve been running Google Ads for a while. Spend is going out, conversions are coming in. But are you confident the account is set up right? Or is there a nagging feeling you’re leaving money on the table?
A proper audit answers those questions. I dig into your account—keyword strategy, bid structure, creative, tracking, and audience setup—and write up exactly what’s working, what’s broken, and what to fix. Then you decide whether to act on it.
The audit is fixed-scope: I review your account, I write findings, I send you the report. Done. What you do with it is your call. I won’t pressure you into a retainer or anything else.
In Welwyn Garden City and across Hertfordshire, I regularly spot the same issues:
Keyword waste: Accounts bidding on high-intent keywords that never convert. Usually easy to cut or move to a tighter campaign.
Bid inefficiency: Manual bidding with no logic, or Smart Bidding that’s never properly tuned to your actual margins. Especially costly in London-belt markets where CPCs are high.
Tracking gaps: Conversion tags work, but there’s no way to distinguish lead quality, or offline conversions aren’t being recorded.
Creative stagnation: Ads haven’t been refreshed in a year. CTR is falling. Audience has seen the same message 100 times.
Account bloat: Dozens of low-spend campaigns, no clear strategy. Every change becomes a support ticket instead of an experiment.
Quote on a call. Usually depends on account size and complexity. I’ll give you a ballpark figure in our first conversation so you know what you’re committing to before I start.
Turnaround is typically 1–2 weeks, depending on my workload and account complexity. I’ll tell you the expected timeline upfront.
Yes, in a sense. Welwyn Garden City is London commuter belt, so CPCs are high and competition is intense. I factor that into whether issues are ‘normal friction’ or genuine red flags. Local insights help me prioritise recommendations.
No. Audit is standalone. If my findings excite you and you want me to implement them, great—we can talk about management. But the audit doesn’t obligate you to anything.
Yes. If your business has both online (Google Ads) and offline components (phone leads, in-store visits), I’ll spot where you can improve tracking or attribution.
I’ll tell you that too. Honestly. You’ve paid for a diagnostic; you deserve an honest answer. Some accounts are already well-run—no shame in that. I’ll just confirm it and point out any minor optimisations.
If you want to know whether your account is set up right and where the big opportunities or risks are, let's do an audit. You'll get a detailed report and clear next steps—no obligation to work together after.
Call 07410 907 104 Request a PPC audit