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What's actually happening in your Google Ads account?

If you’ve been running ads for a few months, you probably have a question: Is this working?

Maybe your spend is climbing but your leads aren’t. Maybe you don’t know which keywords are profitable. Maybe conversions stopped being tracked a few months ago and no one noticed. Maybe you’re paying for clicks on brand terms from your own website.

These aren’t rare problems. They’re common. And they’re costing you real money.

A PPC audit finds them. I’ll dig through your account structure, your keywords, your bids, your audiences, your conversion tracking, and your landing pages. Then I’ll tell you exactly what’s wrong, why it matters, and what to fix first.

Diagnostic only — no obligation

An audit is a one-off project with a clear scope and a fixed price (quoted on a call). No contract, no signup for ongoing management. You get the findings; you decide what to do.

What the audit covers

Who needs an audit

You need an audit if: your ads have been running for 3+ months and you’re not sure they’re working; you switched agencies and want to know what’s really happening; you’re considering a big budget increase and want to validate the strategy first; or you’re just suspicious something’s broken.

If you’re in East Dereham, Beeston, Aylsham, or anywhere in Norfolk — or anywhere else in the UK — I’ll audit your account the same way: thorough, honest, no sugarcoating.

How an audit works

  1. Call & scopeWe talk through your ad account, your business, and what you want to understand. I outline the audit scope and give you a price.
  2. Access & analysisYou give us read access to your Google Ads and Analytics. I pull the data, analyse it, and dig into the account structure and performance.
  3. Report & findingsYou get a clear written report with findings, prioritised problems, and recommended fixes. No jargon — just what’s broken and why.
  4. Debrief callWe walk through the report together. I answer questions and help you prioritise what to fix first.

What you'll learn

A good audit tells you three things: where you’re wasting money (and how to stop), what’s actually working (so you can double down), and what’s not being tracked (so you know the true picture). You’ll also know whether your current structure can scale, or if you need to rebuild before growing budget.

Most audits uncover £300–£1,000+ in preventable monthly waste. That’s usually enough to pay for the audit and then some — and gives you a clear roadmap for the next 3–6 months.

Frequently asked questions

What does a PPC audit actually cost?

Audit scope and price are quoted on a call, based on account complexity and what you need. Typical audits range from £500–£1,500, depending on depth. We’ll be clear on price before you commit.

How long does an audit take?

Analysis usually takes 1–2 weeks depending on account size. You get the full report plus a debrief call. Turnaround is usually 10–14 business days from kick-off.

Is this audit useful for small ad accounts?

Yes, if you’re spending £500+ monthly and running ads for at least 3 months. If you’re spending less than that or just started, wait until you have more data. Small accounts often need strategy first, not auditing.

Do you audit accounts run by other agencies?

Absolutely. If you’re wondering whether your current agency is doing a good job, I’ll give you an honest assessment. Common findings: wasted keywords, poor audience targeting, broken tracking, mediocre ad copy.

Can you do an audit if I'm in East Dereham or Norfolk?

Yes. We work remotely across the UK. Your location doesn’t matter — the audit process is the same whether you’re in Norwich, King’s Lynn, or anywhere else.

What if the audit shows I need full management?

That’s fine. Some audits reveal that ongoing management is the right move. We can discuss options and pricing at that point — but there’s no pressure to sign up. The audit stands on its own.

Book your PPC audit

A one-off diagnostic review. Find out what's working, what's broken, and where your budget is going. No contract, no obligation — just clear findings and a roadmap.

Call 07410 907 104 Request a PPC audit