Google Ads Audit for Leominster Businesses

What usually goes wrong

Google Ads is powerful, but Google’s defaults are built for Google’s benefit, not yours. Keyword matching is too broad. Audiences overlap. Tracking is half-broken. Ads run to the wrong landing pages. Bid strategies aren’t aligned with your actual goals. And most of the time, nobody’s checking. It all just keeps running.

What an audit covers

• Account structure — campaigns, ad groups, keywords organised for control and performance
• Keyword strategy — search terms you’re bidding on, match types, negatives
• Ad quality — ad copy, ad rank, CTR, relevance to keywords
• Tracking and conversion data — are you actually measuring what matters?
• Budget allocation — where your spend is going, what it’s producing
• Bid strategy — are you chasing the right metric?
• Audience targeting — overlap, relevance, performance by segment

Why a one-off audit makes sense

You want to understand what’s happening without committing to ongoing management. An audit gives you clear answers: what’s working, what’s wasting money, what needs to change. You can implement the recommendations yourself, give them to your team, or hire someone to do it. You’re in control.

How it works

1. We talk20 minutes to understand your business, your goals, and your current spend level
2. I audit your accountFull review of structure, performance, tracking, and strategy — typically 2–3 hours depending on account size
3. I deliver findingsClear, actionable report showing what’s working, what’s wasted, and what to do about it
4. Optional follow-up callWalk through the findings together, answer questions, discuss implementation priority

For Leominster businesses

Whether you’re a service business in Herefordshire or selling online, an audit tells you if your ads are actually earning their keep. Most businesses find £300–£1,000/month in preventable waste. An audit usually pays for itself immediately.